markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? images/2017/05/Matt-Sweezy-interview.mp3.

Linkedin 297

Linkedin Research Studies B2B 297

ANNUITAS

MARCH 21, 2023

The Journeys capability, the visual environment where non-technical users can build complex drip and nurture flows, has been updated to provide more error reporting and other quality assurance for users during the build process. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Vision Edge Marketing

MARCH 26, 2024

In the B2B environment, relationships play a key role. According to a Salesforce report , 89% of buyers are more likely to buy from people who understand their mission and goals. Research has found a relationship between emotional intelligence and loyalty. Reduced Human Touch : Business is conducted by people.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Heinz Marketing

OCTOBER 14, 2021

Our research aimed to explore the importance and need for investing in a comprehensive sales readiness strategy to drive a continuous state of excellence within revenue organizations. Click here to access the full research report. The post New Research: The New Sales Enablement Standard appeared first on Heinz Marketing.

Research 111

Research Ideal Customer Profiles Training B2B Sales 111

Valasys

APRIL 11, 2024

The mission is to find the jobs that would be replaced by artificial intelligence and, based on this analysis, create action plans for retraining or improving the set of skills of workers in a constantly changing environment.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) LinkedIn and Ipsos reported some survey findings for subsets of the total survey sample.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

B2B Marketing Directions

SEPTEMBER 27, 2020

Image Source: Edelman and LinkedIn A report recently published by Edelman and LinkedIn provides a useful update on COVID-19's impact on B2B marketing and customer engagement. The report was based on a survey of 394 U.S.-based Survey respondents represented a wide range of industries and company sizes.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. Moorman and her colleagues typically produce three reports for each edition of the survey. And respondents with B2B services companies reported devoting 60.1%

CMO 52

CMO Customer Surveys Research B2B 52

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Webbiquity

OCTOBER 5, 2021

Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). Here are six more interesting results from the SWZD research. As reported here previously, Millennials are taking over tech buying. The 2022 IT spending forecast is bright for B2B technology marketers.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Research shows that a whopping 60% of companies spend more time researching potential partners than meeting with them. Guest post by Brit Tucker. over a five-year period. billion by 2027.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Aberdeen

OCTOBER 25, 2022

When it comes to IT infrastructure, there are a number of different areas to invest – from the strength and reliability of your network, to storage and application environment – a lot of considerations must come into play. Overall, small businesses who invest in IT modernization report: Better Security . Who do you partner with?

Small Business Marketing 40

Small Business Marketing Research Video Marketing Business 40

Salesforce Marketing Cloud

JULY 27, 2022

It’s a less-than-ideal environment for commerce, where the most successful companies are constantly innovating and staying a step ahead. What we see in the data reinforces this; companies with headless report they’re able to expand into increasingly new channels at a faster rate.”. The benefits are clear, and brands are catching on.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Savanta

NOVEMBER 11, 2014

Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them).

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. Valuable performance data sources include financial reports, sales figures, customer feedback, employee performance data, and market trends.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Vision Edge Marketing

MAY 24, 2022

Trying to be agile and grow in an environment that feels ever more unpredictable? “We In rocky waters, it’s even more important for businesses to up their investment in six areas: voice of customer research. industry and market reports from analysis. Such is the current business environment. raging inflation and.

Contingency Planning 238

Contingency Planning Paid Search Agency Business Terms and Conditions 238

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Marketing AI 103

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Marketing Insider Group

OCTOBER 19, 2020

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. Research indicates that customers can sense how employees feel about their work.

Work Management 310

Work Management Buzz Marketing Management Marketing Report 310

ANNUITAS

MAY 13, 2021

But in an enterprise environment, MAP is literally a keystone element – underpinning Enterprise Demand Process and enabling marketing and sales systems (and their data) to successfully operationalize go-to-market around customer journey. You can download this ANNUITAS|research report here. billion in 2019. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Vision Edge Marketing

MARCH 14, 2023

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Customer expectations continue to rise. Help everyone in your organization develop resilience.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Webbiquity

DECEMBER 13, 2021

Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment? Multi-channel customer support software incorporating IT help desk with ticketing, CRM, live chat, in-app chat and support for mobile apps, a self-service portal, and performance reporting. The Dates: Now through December 31.

Marketing Management 294

Marketing Management Software Business Salesforce.com 294

Hinge Marketing

JANUARY 10, 2023

Uncertainty about the economy, a war in Europe, and the combative political environment have all increased the level of unpredictability. With all these challenges the question arises, “Is it still possible to find success in this environment?” Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Marketing Insider Group

OCTOBER 26, 2020

More so, 58% report it is not an effective use of time. Research indicates that job satisfaction is directly correlated to the role an employee has with their immediate manager. With over 50% of companies reporting that performance reviews are a waste of time, it is time to shift the approach. Smith had the right approach.

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

Marketing Insider Group

APRIL 3, 2023

The cost of being inefficient in such a fast-paced environment is substantial. To ensure that all your direct reports are rowing in tandem, you need to share a common purpose. Employees who report that they understand how their team’s goals contribute to organizational objectives are nearly 3X more likely to be highly engaged.

Work Management 256

Work Management Marketing Management Efficiency Marketing Budget 256

Content Marketing Institute

MAY 4, 2018

The tension created between sales and marketing is one of the most well-documented relationships in the B2B environment. Today, B2B sales professionals face an environment where the relationship between them and their prospective customer has fundamentally changed. Classic battle between sales and marketing.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

Act-On

SEPTEMBER 25, 2023

Real or imagined cultural clashes (“Marketers are mired in process and research.” Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution. The majority of their buying journey hours are now spent on independent research.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement. Let’s briefly touch on these three trends below: Not in MY office.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Hinge Marketing

MAY 4, 2022

According to a new research study from the Hinge Research Institute entitled, Navigating The Mid-Career Talent Crisis ? A Report For The Professional Services , that percentage rises to 30% when you look at those surveyed who quit or switched jobs in the past year. About The New Research Study.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Martech

FEBRUARY 6, 2024

But that provides fast developing tools for marketers to negotiate our present environment. It’s the environment itself I’d like to examine. The physical environment is rapidly becoming digital through-and-through. True, Winterberry does highlight generative AI as the major macro-trend for the coming year.

Trends 114

Trends Work Management Advertising Agencies Marketing Management 114

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. There has been a huge amount of research on diversity in the workplace. in 2022 to 30.8%, the same as in 2021, according to the report.

Business 96

Business Paid Search Agency Work Management Sample 96

Moz

APRIL 22, 2020

No doubt, the difference between good SEOs and mediocre SEOs is often their keyword research strategy. To give people a practical place to start, we wanted to provide you with concrete keyword research workflows. It's as if you're looking over our shoulder as we do strategic keyword research. THE KEYWORD RESEARCH MASTER GUIDE.

Keywords 65

Keywords Research Paid Search Agency CTR 65