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Personalized Mass Emails: The Key to Realizing Mass Customization in Email Marketing

SendX

The digital landscape offers businesses a wide range of marketing techniques and tools. While it is often considered one of the less prominent forms of outreach, personalized mass email marketing remains a relevant, practical, and affordable method in the contemporary commercial environment.

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The Winning Formula in Sales

xiQ

This preparation is underpinned by analysis of data ranging from weather forecasts to changes in track conditions, ensuring that both driver and machine are in peak condition to face the challenges of the race ahead. In the competitive landscape of sales, professionals must adopt an equally thorough approach to preparation.

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What is retail media – and why it’s taking over in 2024

illumin

Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve. The range of ways retailers interact with their customers is slated to continue its growth in the coming year and beyond.

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End-of-Year Martech and Business Software Sales

Webbiquity

Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment? Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Are there tools that aren’t quite cutting it, that you may want to replace?

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Inclusion and Vulnerability: The Keys to Leading a Great Marketing Team

Marketing Insider Group

Truly inclusive environments also give marketers the confidence to be creative, take chances, and offer unique perspectives. On the contrary, it’s easy for biases to slip in and skew a marketing team’s members or environment in a less inclusive direction. How Should Marketing Leaders Approach Inclusion? But it isn’t always natural.

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Current trends in marketing and data have deep roots

Martech

But that provides fast developing tools for marketers to negotiate our present environment. It’s the environment itself I’d like to examine. We could browse in stores again, but we had become habituated to browsing online (or in app) and for a much wider range of goods than ever before. No surprise there.

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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.