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Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

A more legitimate analogy for our present day is that we need to think like fashion designers. A “they ask, you answer” strategy can’t work in an environment when the same questions are being answered over and over and over again like a daily injection of novocaine.

New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. New Communication Tech and Work Literacy Presentation. Work/Personal life intersection ï?® Slideshare.net (beta).

How do I create a feast in an era of content snacking?

grow - Practical Marketing Solutions

Many brands are entering this content-driven environment, frantically posting to their social channels in an attempt to be noticed. Yet no content platform (YouTube, Dailymotion, Slideshare…) is optimized for vertical content.

Why you need to re-evaluate the design of your blog

grow - Practical Marketing Solutions

I still like this definition from Smashing Magazine : “Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. By Jon-Mikel Bailey, {grow} Community Member.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Convert PowerPoint presentations to Flash, or into YouTube videos? A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.

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10 Types of Videos You Need to Push Your Audience Through the Funnel

Vidyard

during a presentation by digital video production studio Epipheo. Don’t just embed a YouTube video and think you’ve done enough. In the Convert stage, you can use the Tipping Point Testimonial to present a strong case for your prospects who are very low in the funnel.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Clearly, media companies are embracing this new ad format to keep the lights on in a radically new business environment.

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Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. So, without further ado, allow us to present our tips for distinguishing good bots from bad bots. One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network.

There Is No One Size Fits All B2B SEO Program

KoMarketing Associates

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work.

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12 Ideas to Ignite Your Content NOW

grow - Practical Marketing Solutions

Both list posts and infographics help customers consume content more effectively in an information-dense environment. I actually had one person tweet to me “Great post — even though it is older content.”

Case Study: Caterpillar and blue collar social media marketing

grow - Practical Marketing Solutions

We are recognizing the power of the big three social media platforms — Facebook, Twitter, and YouTube — but we’re also exploring other platforms that are highly used in specific areas of the world. What special challenges does that present?

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. Personalization.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

as well as serving on the Board of Directors at Person-to-Person, Inc. More recently, she has focused a great deal of her attention on sustainability, whether in business or the environment—or both. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

“Change Before You Have To”…Think Conversion NOW

LEADership

Show your personality and be true to your image. If you say you are a leading technology company that helps companies save costs and save the environment, it’s not enough to talk about it online. Share your environment-friendly initiatives online and encourage others to follow suit.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

“As a company, you want to present the impression that you know what’s happening in the world around you, and unless your daily archives can fill that role, you’ll have to turn to other sources.&#

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

The ability to not only identify a user’s location but also understand its context, determining whether a person is at home, in the office or even at the gym, will take personalization to the next level.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. I have over 10 years experience with social media and 16 years experience in enterprise computing environments. I state my company’s primary functions in the first sentence of my current role, so that people can see what I’m bringing to the table alongside my own personal skills. I will not recommend people whose professional work I’m not familiar with enough to suggest to a close, personal friend.

10 Genius Ideas That Changed Marketing Forever

Hubspot

In these environments, one’s community can make editorial decisions by endorsing stories. Businesses need to be more alert than ever to the way they present information and facts because inaccuracies can easily be exposed.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. Lesson # 3 : Learn To Use YouTube To Convey a Message. youtube. ReadWriteWeb. RWW Network.

Class 77

7 Ways to Identify Great Marketing Content

Marketing Action

tweets); new environments (e.g. the internet and its many neighborhoods – Facebook, YouTube, et al.); The tighter the filters, the more personalized your content can be, the smarter you look, and the better the fit of your content and offer will be.

How to Be the Best Intern EVER

Hubspot

Do the work, and then get up in front of your manager and team members and present it. Pretend that every great person you meet will increase your net worth by $100,000. And definitely don’t ''accidentally'' publish your funny cat video to your company''s YouTube account.".

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Reuse your live presentations. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. send should be based on a person's interest and the stage of the demand waterfall that they are in.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

as well as serving on the Board of Directors at Person-to-Person, Inc. More recently, she has focused a great deal of her attention on sustainability, whether in business or the environment—or both. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Space, Place & Design: How One Agency Transformed the Modern Event Experience

Hubspot

When another person approaches the other side of the Cube, both of your avatars connect through a digital ribbon. Suddenly, your movements to the music are connected with the other person''s, and the connection causes a collision of colors and animations. “We

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. And even if your website needs to stay “all business,&# Facebook is where you can give a face and personality to the company. More Than 700 Billion YouTube Videos.

The Bamboo Project Blog

Buzz Marketing for Technology

Create a video and upload it to YouTube or blip.tv. Create a Powerpoint presentation and upload to Slideshare. Create a Voicethread presentation with narration--this also lets people respond with their own audio comments. Strangely, Ive made a number of mistakes in my personal life and these major stumbles have been the greatest source of growth and learning for me. The trouble is, I dont seem to have made the leap from the personal to the professional.

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What We Can Learn from Fortune 100?s Most Social CMOs

Sales Intelligence View

That being said, a late 2012 Fast Company infographic revealed that on global average, 62% of Fortune 100 companies maintain active Twitter accounts, 49% own Facebook fan pages, 45% manage a YouTube channel, and 36% write corporate blogs.

Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn

Vertical Response

In fact, for many professionals, it is arguably the premier social network for personal branding in a professional environment. Share Presentations: Create a SlideShare account to host your presentations and use the SlideShare for LinkedIn app to display them on your profile.

How to Write a Social Media Policy

Webbiquity

Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. YouTube, SlideShare, Flickr, etc.). Is personal use ever allowed at work?

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# Top 5 SlideShare Groups – A Rich Learning Environment for Social Media by uber.la. Marta Kagan has put together possibly the best single presentation on social media ever.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%.

Ple - LTCWiki

Buzz Marketing for Technology

2 What is a Personal Learning Environment? 4 Elements of a Personal Learning Environment. Recent developments in learning technologies are creating an array of options not present when learning management systems (LMS) gained prominence in academic institutions. Personal Learning Environments (PLEs) refer to the aggregation of single-functionality tools which enable learners greater control over their own learning experience. Personal tools.

Save the Date! 2010 September B2B Marketing Happenings & Goings-on

MLT Creative

September 15, Mobile Social Communications: Case Studies & Roundtables New York, NY: The Keynote Presenter will be Eric Friedman, Director of Client Services, Foursquare. The changing nature of our industry propels us to stay on top of the latest trends.

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ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

Each person in The White Paper Company has an extensive enterprise business background and serves as an independent contractor. The white paper originated in the government and academic environment starting in the early part of the 20th century.

7 Video Marketing Lessons from Daily Grommet

Hubspot

But do you struggle to decipher what "remarkable" might mean in a business environment? Video presents a good platform to convey such messages. One of the things I personally enjoy about Web content is how forgiving it is compared to traditional broadcast models," said Jesse.