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The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. Left with no other option, brands and consumers alike looked to AR and VR technologies to carry out interactions they otherwise would have done in person. The result? Healthcare.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers. Use data to create a more personalized and memorable buyer’s journey for every lead and customer. Make Short-Term Plans.

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The 21st Century Innovation Paradox and What We Can Do About It

Marketing Insider Group

The problem is, nothing kills the creative mindset that’s necessary for innovation like the high-pressure environment most of us are operating in. Creating the right environment involves focusing on values, not actions – people can’t be afraid to fail. in five employees feel like they work in a hostile environment. People are.

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If Dark Mode is so great, should absolutely every email be dark?

Litmus

With Dark Mode gathering momentum and the benefits of dark design for email becoming apparent, brands looked to harness the pros of a “Dark Mode first” approach to email—with dark designs appearing in both dark and light mode environments. As for the mode-specific call-out, that’s the brand personality cherry on top.

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Maximizing impact: Marketing resource allocation in lean times

Martech

Keep in mind that as economic conditions are squeezing your marketing department, they are also squeezing your customers. They can be tribal or personal. Remember to emphasize that removing sacred cows isn’t about blaming the past but righting the present and preparing for the future. Re-evaluate who you’re marketing to and how.

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10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Changing economic conditions, which can impact the budget and priorities of potential buyers. Maintaining trust and credibility in a virtual sales environment. But why do these B2B sales strategies falter?

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How to craft an effective AI use policy for marketing

Sprout Social

It’s also crucial to pay careful attention to the terms and conditions (T&C) as the situation is unique in the case of AI vendors. The AI policy should also serve as a guide to educate employees, explaining the risks of inputting personal, confidential or proprietary information into an AI tool.