markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. That would be a metric that we may give to somebody to validate our efforts.

Linkedin 297

Linkedin Research Studies B2B 297

Madison Logic

OCTOBER 26, 2023

While our data reveals that the Finance vertical continues to demonstrate high research and engagement with fintech-related content, we see additional industries showing increased interest in the technology. For most smaller businesses, facing the effects of the global pandemic was no easy task.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Influitive

MAY 12, 2016

The best ABM campaigns leverage social proof to capture the attention of your target accounts and validate purchasing decisions among buying committees. While defining personas and attempting to customize content is a good start, it can only get you so far. Industry segments in the same vertical (new or existing accounts).

Account Based Marketing 100

Account Based Marketing Work Management Marketing Strategy Marketing & Strategy 100

Pam Didner

NOVEMBER 5, 2020

Therefore, after conversations and meetings, it’s important to share content to validate, reinforce, or remind customers of your key points. Since you may have quite a bit of content for each stage, select 10-15 pieces based on specific selection criteria, such as most viewed, latest, product-specific, buyers’ personas, etc.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Lenny's Newsletter

SEPTEMBER 5, 2023

We filtered Crunchbase by data points like when was the last time the company fundraised and what verticals they’re in. ’” — Rick Song , co-founder and CEO of Persona 3. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

The ROI Guy

APRIL 15, 2014

How should the value messages, insights and justification vary based on verticals and the recent changes they might be experiencing? And you must provide relevant proof points to make the claims credible – from research, third party validation and peer case studies / success stories in order to validate that the savings are real.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

The ROI Guy

SEPTEMBER 13, 2013

And sales reps are struggling with this new environment? Vertical Challenges? Regarding this Value Deficit, Richardson works with several key verticals especially Financials / Insurance. What changes have you seen in some of the key verticals you work with? Value Messaging Development? but I digress. It can be both.

Training 40

Training Lead Ranking Lead Scoring Budget Programs 40