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The rise of the position-less marketer by Optimove

Martech

These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. In business, one could argue that an entrepreneur is position-less. However, being a position-less marketer requires a diverse skill set. What is the position-less marketer?

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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

ANNUITAS

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform. This is a smart move for Drift.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Platforms like the one in this example illustrate how organizations can gain additional insights into customer preferences and behaviors. In the B2B environment, relationships play a key role. For example, to maintain a positive customer experience, businesses can leverage technology to enhance personalization. We have answers.

B2B 242
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Why a Positive Culture is Business-Essential

Televerde

If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. As a company with a more than 25-year tenure as a sales and marketing extension of some of the world’s largest companies, we’ve learned a ton about leveraging our positive culture to get us through uncertain times.

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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. Strategic planning has both advocates and detractors, especially as to whether it positively impacts operational performance.

Planning 223
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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Most salespeople were trained for in-person sales, making some of their training obsolete in their new work environments. Creating a Productive Work Environment.

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B2B Reads: Lead a new team to success, master conscious conversations, tips for a game changing positive attitude and more

Heinz Marketing

Finding your sweet spot on the efficiency curve will ultimately accelerate revenue—and with modern demo platforms, you can simulate the ideal demo environment without actual deployment and technical know-how. The first ones to understand this and adapt will secure their market position and thrive in the long run.