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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. In today’s environment, your digital presence offers the best opportunities for generating leads. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

Quick Takeaways The evolution of website UX is driven by rapid technological advancements, transforming user interfaces from basic to highly sophisticated and interactive. And let’s not forget mobile devices – they turned the whole game on its head. Today’s users don’t just use websites; they interact with them.

Insiders

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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Hopin is a virtual venue with multiple interactive areas.

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Current trends in marketing and data have deep roots

Martech

But that provides fast developing tools for marketers to negotiate our present environment. It’s the environment itself I’d like to examine. We wanted to interact digitally, perhaps via QR codes, with in-store advertising. The physical environment is rapidly becoming digital through-and-through.

Trends 115
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2024 Partner Predictions with Oracle Advertising

Digilant

Brent notes a significant shift toward cookieless environments, particularly in CTV and mobile. We are seeing that cookie environments are eroding since advertisers have been proactively investing in CTV and mobile solutions. In terms of audience targeting, what changes should advertisers expect?

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships. Optimize for Mobile and User Experience Ensure seamless accessibility across devices and an intuitive user interface. However, with the rise of remote work, mobile absolutely must be a priority as well.

SEO 238
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Three B2B Marketing Trends to Watch in 2023

Webbiquity

By future-proofing through mobilization, B2B marketers will be able to develop more efficient and effective ways of working. Ads can also be placed within this digital environment, replacing out-of-home marketing. Immersive, 360-degree 3D meetings deliver a better sense of togetherness than plain old video conferencing.

Trends 306