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AI for IT: The New AI Launches from Dreamforce 2023

Salesforce Marketing Cloud

But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? With this in mind, it’s critical to have the right tools and development environments at the ready to implement and build the experiences customers expect. And how can you do it now ?

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Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Marketing Insider Group

Having worked with the “father of BI” Howard Dresner back when he coined the term “ Business Intelligence ”, and more recently as an analyst on his team — it’s great to see these newer concepts juxtaposed with BI, data, and analytics. All have certainly lived up to the promise and sailed past the “hype phase” in so many ways.

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How Increased Cybersecurity Makes Government Technology Modernization Possible

Salesforce Marketing Cloud

Across all industries, we recognize employees and stakeholders are demanding more flexibility in where they work. This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. has been government cybersecurity. With this new environment, the U.S.

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The 5 key pillars of AIOps in marketing

Martech

AI handles executional work while people provide oversight and judgment. Governance. Project management AI-enabled work requires the same amount of attention as any other business activity. Managing AI work just like traditional marketing efforts in a centralized system of record allows you to: Quantify productivity gains.

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Understanding Data Governance: How To Develop A Solid Framework

Zoominfo

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

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Size Affects How Companies Fare During and After The Pandemic

Zoominfo

Too big to take advantage of government handouts and business breaks, and too small to have the influence and power of global giants … many [mid-sized businesses] receive little support in an increasingly competitive, regulated, and technology-focused world.”. It’s tough being mid-market ,” according to accounting services firm Praxity.

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically.