Remove environment government
article thumbnail

How to Conduct a Market Opportunity Analysis

Hubspot

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. You may discover a new government initiative that encourages sustainable businesses. A SWOT analysis looks at the strengths, weaknesses, opportunities, and threats of a potential strategy.

article thumbnail

Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

Governments have their “eyes and ears” on the ground in countries around the world. Cultural intelligence (C) From SWOT to TOWS. We are taught SWOT – but a better model is to identify the external risks first. Risk assessment is deeply engrained in all military leaders. TOWS, therefore, is a more powerful way of thinking.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

By giving you a bird’s eye of view of your business and the dynamic environment it’s situated in, market research will help you to identify who your key audiences are and how you can mitigate risk to gain competitive advantage. Then, like you have for your own business, run a SWOT analysis for each of your competitors.

article thumbnail

B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

By giving you a bird’s eye of view of your business and the dynamic environment it’s situated in, market research will help you to identify who your key audiences are and how you can mitigate risk to gain competitive advantage. Then, like you have for your own business, run a SWOT analysis for each of your competitors.

article thumbnail

How strategy frameworks can help your brand stay relevant

Sprout Social

It needed a few factors in its favor: Smartphones to become normalized, Apple to offer its app store platform, society to accept people getting into strangers’ cars and a confused regulatory atmosphere that couldn’t figure out how to govern ridesharing. You likely have the knowledge to do a SWOT without much external research.

SWOT 114
article thumbnail

Competitive Advantage in a Commoditized Industry

Moz

SWOT analysis. Conduct a SWOT analysis of your strengths, weaknesses, opportunities and threats - do the same for competitors. It's very expensive to buy planes and hire qualified pilots, and it's an industry loaded with government regulations. I’ll share just two of many possible competitive advantage workshop tools below.

article thumbnail

Competitive Strategy for Professional Services

Hinge Marketing

For example, you could become the leading specialist in 401k programs for government contractors or the leading expert in marketing automation for real estate firms. Your analysis can range from a simple SWOT exercise to a sophisticated analysis backed up by reams of data. Research your target markets and competitive environment.