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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

government’s Competition and Markets Authority. Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. CMA report. Why we care.

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Marketing in 2021: The impact of blockchain on CX

ClickZ

There is scope for marketers to use blockchain to manage a secure network of loyalty programs designed to lock in new customers. These are open decentralized databases that govern and record transactions from human or machine interactions, such as sending money from one person to another. billion to $4.1

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

Stakeholders can include current or potential customers, stockholders and investors (if you’re a public company), suppliers and vendors, employees, and local, state or national government entities. The way you and your company relate to the public is crucial to its success. Are they the general public? Of course not.

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Transformative Data Intelligence: Strengthening Business Reporting to Drive Performance

Aberdeen

Those that have fortified their data environment and improved business reporting have seen improvements in their workforce performance and key business metrics, such as profitability. In order to optimize their data environments, top companies are investing in intelligent data catalogs to boost employee productivity and business execution.

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The Composable Enterprise brings us into The Great App Explosion & Big Ops

chiefmartech

It’s the antithesis of being locked in to the rigid and fragile monoliths of Ye Olde Times. The “composable enterprise” is term that Gartner uses for businesses that leverage technology and digital process automation as a modular set of Lego Blocks and malleable workflows to innovate and adapt their services and operations.

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

As a result, data remains locked within these legacy systems, creating silos that are difficult to bridge. Data silos can lead to inaccuracies in insights and decisions. When data is fragmented across different systems or departments, inconsistencies and discrepancies may arise.

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Weak Governance Wastes Intent Data

Aberdeen

Data governance has never been the highest priority on any tech leaders’ to-do lists. And, as Lock explores in the webinar, leading companies are embracing the calls for analytics with greater ease-of-use. Analytics User Satisfaction Hinges on Data Governance. Providing data on 12.8 billion web pages; 3.7