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Three B2B Marketing Trends to Watch in 2023

Webbiquity

Podcasts have become a popular channel for promoting B2B marketing thought leadership, improving brand awareness, and networking with clients. Ads can also be placed within this digital environment, replacing out-of-home marketing. But choosing what kind of content you produce is vital to set your company apart from the competition.

Trends 306
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2022 Outlook is Upbeat for B2B Tech Marketers

Webbiquity

The 2022 IT spending forecast is bright for B2B technology marketers. Among the top factors driving growth in IT budgets are digital transformation and the need to replace or extend older technology platforms; the continuing shift to cloud-based services; and the need to support a hybrid work environment over the long term.

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9 Biggest Event Trends of This Year

Marketing Insider Group

Concerns around climate change have been one of the major themes of the past decade as an increasing number of individuals and corporations make a commitment to lessen their impact on the environment. If networking is your only pull to have someone attend live rather than online, think harder.

Trends 285
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Where social media fits into a comprehensive programmatic strategy

illumin

In April of 2019, eMarketer released a forecast for programmatic social. This is due to a booming performance on social networks – in particular Facebook, Twitter, and Snapchat. This growth leads forecasters to predict continued preference for social within the programmatic space going forward.

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2024 Predictions: Retail media networks

Martech

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.

Media 98
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The Role of AI in Predictive Analytics for B2B Marketing

Heinz Marketing

By harnessing historical data and current trends, it enables marketers to forecast with greater accuracy, streamline operations, and craft strategies that are both dynamic and responsive to changing market demands. Going a step further, these technologies play a crucial role in sales forecasting.

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5 Accurate Sales Forecasting Techniques for Predictable Revenue

Salesforce Marketing Cloud

Predictable growth — showing consistency year over year — is everything, and the forecast is where it begins. In my 20+ years of sales leadership, I’ve spent hundreds of hours thinking about sales forecasting techniques that lead toward predictable revenue and accurate, actionable data.