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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

B2B creators are experts in their fields. In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions.

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How Sales Can Build Better Digital Relationships with Prospects

ANNUITAS

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. Adaptability to changing environments.

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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

The company is based in Tampa and has other offices around Florida, so their donation efforts hit close personally. B2B companies can participate in give-back programs by funding projects like this and reducing waste to help the environment. He also encouraged other speakers to add money into the jar during their presentations.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition.

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ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade

Marketing Insider Group

in June from the previous month” Why Everyone Fell for the Idea of AI-Generated Content People got excited about AI because the technology has various applications, including content creation for marketing, advertising, entertainment, and other fields. In theory, these models sound like an amazing tool.

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The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

Left with no other option, brands and consumers alike looked to AR and VR technologies to carry out interactions they otherwise would have done in person. Using AR and VR, shoppers can peruse virtual storefronts and displays that mimic real in-person shopping experiences. The result? Healthcare.

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Citrix boosts sales efficiency with personalized content in Salesforce

Seismic

To be successful in today’s market, sellers need easy access and the ability to personalize content so that it aligns with the buyer’s journey. Deloitte considers personalization a key element in the B2B sales cycle. To give sellers context, content is categorized with Present This , Share This , and Learn This headings.