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4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Considering these factors, where do they plan to invest to sustain growth? Recommended Action Steps.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Yet, as businesses dive into these advancements, the challenge arises: striking the perfect balance between automation and the human touch to sustain unbeatable customer experiences. Armed with this knowledge, the e-commerce platform can tailor its offerings, anticipate customer needs, and create personalized experiences.

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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

.” Let’s explore the basic components of the Measure, Test, Measure framework (MTMF) Uncertainty is The Only Constant in a Dynamic Environment Traditionally, strategies were seen as static blueprints, but today’s pace of change and the unpredictable nature of our environment underscore the need for a more responsive and adaptive approach.

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Sustain Growth: 4 Capabilities in a Volatile Business Environment

Vision Edge Marketing

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Considering these factors, where do they plan to invest to sustain data-driven growth?

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The Essential Guide to the Buying Experience of the Future

They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver. So forget your old sales playbook, because the ultimate value proposition is an impactful buying experience that guides people to the best possible decision.

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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. A study by Accenture found companies that employ data-driven decisions experience a 30% growth rate.

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Businesses must commit more resources to their virtual events to more closely emulate the in-person experience needed to make consistent sales. Creating a Productive Work Environment.

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What Is the Gemini Effect in B2B Marketing?

In such a complex environment, how can loyalty marketing help? Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

In today’s B2B business environment sales and marketing can no longer operate in silos. This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. We must find a way to create “Togetherness” and use the collective knowledge of each team to win.