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The role of artificial intelligence in business in 2024

Sprout Social

Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. A notable example is Heineken , which uses machine learning algorithms to forecast demand and maintain optimal inventory levels. It saves time and reduces errors.

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B2B Reads: OKRs, Quiet Quitting, and Insular Selling

Heinz Marketing

Financial Forecasting in the Age of Uncertainty. In this article, Dan Fletcher offers thoughts and strategies on how to best forecast for financials in today’s market and environment. .'” These are often psychological realities of teams, and ultimately hold back performance, efficiency, and accountability.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. This may seem obvious, but it’s important to call out nonetheless.

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Building a future-ready marketing operations team

Martech

What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Tom pointed out that this new marketing environment requires a new kind of person. What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? But where does Mary start?

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The Ins and Outs of Sustainable Investing

Televerde

Sustainable investing, or ESG investing, focuses on promoting socially responsible principles, such as when the investor considers the environmental, social and governance aspects of an investment opportunity before choosing which companies to support. Governance: The governance aspect considers how an ETF or company is managed.

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8 Concerns Sales People Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

It uses Natural Language Processing (NLP) and machine learning (ML) to gather and process huge amounts of text or speech to build forecasts, analyze sentiment, or pinpoint insights from vast data sets. This is a major concern, and governments have already taken action to promote transparency and enable only ethical usage of AI.

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Oracle’s Social Media Policy

Paul Gillin

Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle. Follow the Code.