With AI and Workforce Automation Entering Brand Communications, How Do We Keep Content Ethical?
JULY 25, 2018
There’s the whole area of white space around ethics , professional guidance around mentoring, negotiations, soft skills. ” He’s not convinced artificial intelligence in marketing should be 100 percent trusted with ethical decisions, raising the example of the Bell Pottinger scandal. Valin doubts an ethical AI tool would have helped Bell Pottinger make a different decision or avoided the resulting backlash. ” Questions of Ethics, Morality, and Humanity.