Success in Hybrid Work Environments


As many of us move to hybrid work environments, the need for transformative, thoughtful and thought-provoking mentorship will be paramount. The Articles section explores this and other facets of what will be necessary to creative not just effective, but thriving hybrid work environments.

A New Employee Landscape & Future Work Environment


Coming soon: A new work environment. In particular, the increased adoption of team collaboration tools, electronic signature software, and web conferencing apps all increased significantly last year, setting the stage for the new office environment that workers will re-enter soon.


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Environment Bulletin Example See all emedia audiences Audience: EHS managers, maintenance & plant managers, compliance officers, CEO’s & Owners Circulation: 13,000 Content: White papers, best. Environment Audiences Article Homepage Health & Safety

B2B Lead Generation Metrics: How to Track What Matters in an Environment That’s Constantly Changing

KoMarketing Associates

Tracking B2B lead generation metrics is important for B2B marketing – of course. But so is clarity. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action. Usually this principle is applied to potential customers in the context of conversion rates.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. There has never been more marketing channels to reach potential customers.

How Technology is Helping Workplaces Transition to a Remote Environment


Everybody is in the same space, there’s the opportunity for interpersonal rapport, and it can be the perfect environment for innovation to blossom. In order for remote teams to thrive, there also needs to be a focus on adapting leadership approaches to suit the challenges of this environment.

Interruption Marketing – How it Works in Today’s B2B Environment


In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. The post Interruption Marketing – How it Works in Today’s B2B Environment appeared first on PureB2B.

How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

How do B2B marketers build trust in today’s digital marketing environment? . It’s an understatement to say things have changed for B2B marketers in recent weeks.

[video] The Pre Covid-19 Environment

V12 Data

The Pre Covid-19 Environment. Check out this video with V12 & Albrecht Auto Group and hear about how Albrecht’s marketing strategies to grow business in the pre-covid-19 environment. . Discussion with V12 & Albrecht Automotive Group.

In This Environment, Be Strategic. Not Opportunistic.


The post In This Environment, Be Strategic. We are going through an unprecedented time right now. There is fear, disruption and uncertainty everywhere. During this very sensitive time, we encourage all business, marketing and sales leaders to be careful with their messaging.

Closing the Social Distance with Virtual Selling

Speaker: Amy Huseth, Vice President of Marketing & Sales Enablement at CDK Global

During this session, Amy Huseth will talk about the strategies she and her leadership teams put in place to maximize sales enablement. Despite the distance, their strategies resulted in record sales for the organization during these tumultuous times. In moving forward, Amy and her team have also created initiatives that will help teams excel in a post-pandemic environment. With these tips, you should feel confident about how your sales team will look in 2021 and beyond.

Honing creative skills in a multicultural environment

Integrated B2B

The post Honing creative skills in a multicultural environment appeared first on IntegratedB2B by cylindr. What would you say if you were asked to learn from and party with the brightest minds in the global B2B marcomms industry while lodging in a castle located in German wine country? Well, I said, “Yes, please!”. In October, I had the privilege to participate in the 2019 BBN Academy where I got the opportunity to meet and work with some of my BBN counterparts from around the world.

CMOD Migration to a Modern Environment

Technology Services Group

As we have discussed here before, many clients are looking to migrate away from Content Manager on Demand to new modern infrastructures like Alfresco or NoSQL (See our solutions for DynamoDB and Hbase).

Designing A Hybrid Work Environment


Whether at home or in an office with strict safety protocols, it has become increasingly difficult to promote a strong company culture. Instead of big group meetings and quick chats by the coffee pot, COVID-19 and the new work from home “normal” has pigeonholed employees into working alongside the same people day in and day […]. Thought Leadership

Transitioning into a Virtual Internship Environment

RDW Group

Initially, … The post Transitioning into a Virtual Internship Environment appeared first on RDW Group. For the past three months, I’ve had the opportunity to take part in a virtual internship with RDW Group.

An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

How to Create an Equal Work Environment


When I think about the strong and powerful people who have paved the way for me, I am determined to ensure that those who come after me in the workforce have an equal work environment. In this blog, I’ll cover how we can best work together to create an equal work environment as well as advice from several influential industry experts. The post How to Create an Equal Work Environment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s 2018.

Developing a Strong B2B Marketing Plan in a Volatile Environment

The Lead Agency

Our top marketing trends of 2020 may be a useful starting point, as well as the following helpful tips and tricks for developing your B2B marketing plan while operating in a volatile environment. With challenges and changes to our business environment, come changes to customer/client needs.

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Understand how different formats of content are used online or in virtual conference calls in the current environment. The post How to Support Sales as a Marketer in a Changing Environment appeared first on Pam Didner | B2B Marketing & Sales. Facebook. Twitter. LinkedIn.

Personal Learning Environments

Buzz Marketing for Technology

A PLE (personal learning environment) is: a system that helps learners take control of and manage their own learning. In contrast, a virtual learning environment (VLE) or learning management system (LMS) , such as Blackboard or Moodle, is: a software system designed to help teachers by facilitating the management of educational courses for their students, especially by helping teachers and learners with course administration. What the heck is a PLE and why would I want one?

What Is the Gemini Effect in B2B Marketing?

Veteran B2B loyalty marketers know that the reward redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred to as The Gemini Effect. Find out more about how to maximize the effectiveness of your customer or channel partner incentive programs from industry leader Reward Paths.

[video] The New Covid-19 Operating Environment

V12 Data

The New Covid-19 Operating Environment. In this short video, Albrecht Automotive Group discusses the new operating environment, how business has changed and what changes may now be permanent moving forward. .

Architectural Choices: Connecting Clicks to Sales in a Digital Environment

Full Circle Insights

Architectural Choices: Connecting Clicks to Sales in a Digital Environment. The post Architectural Choices: Connecting Clicks to Sales in a Digital Environment appeared first on Full Circle Insights.

3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews


In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.

Review 162

Break Down Silos at Your Enterprise with an Iterative Collaborative Planning Environment


A strong marketing plan isn’t just about marketing. It needs to combine other planning processes from other departments that are involved with marketing in any shape, way, or form. And that’s a lot of departments, when leadership, sales, channel, product, and finance all play such an integral part in the role of marketing. Marketing Planning alignment collaboration

Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. How in the world are you supposed to survive as a seller? How can any company truly thrive? It seems impossible. but is it? Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process.

Remote work: 5 steps to cultivate an environment where employees thrive

Sprout Social

According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. Remote employees are becoming the new norm for companies across the globe.

How EA Successfully Transitioned To A Remote Environment


Supporting employees has always been central to Agency EA’s culture, especially when transitioning our team to work completely remote for the very first time. We knew that resources and internal events needed to remain a constant – if not increase – during the uncertainty of COVID-19.

How Modern is Your Data Environment, Really?

Aberdeen HCM Essentials

A high-performance environment, on the other hand, is built for scalability, processing extremely large volumes of data, running sophisticated queries on that data, and returning analyses faster in order to make optimal, data-driven decisions. Aberdeen research shows that Best-in-Class companies (see sidebar) are more than twice as likely as All Others to be running a high-performance data environment. The post How Modern is Your Data Environment, Really?

How to Build a Successful Environment for Sales Organizations


The number one thing that’s missing from most organizations is environment. The environment that you as a leader create for your team shapes and defines its continued success or ultimate failure. Simple — the environment that you create for your SDR team, to step into on day one and work inside each subsequent day, will define the type of salespeople, and future leaders, they will become. What’s that environment like and what’s your experience?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Clean Up the Website, Maintain Stable Development Environment

Altitude Branding

Whether you are a web developer or the owner, the website represents your working environment. Developers can hardly achieve quality and reliable results in an unstable environment while the website owners run business with a lot of difficulties. It is very convenient for those who had got used to the chosen website environment. These processes usually need to be done fast and soonest possible which is hard if the development environment is not supportive.

The Evolution of Marketing in Today’s Shifting Environment

V12 Data

Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA).

Ray's Personal Learning Environment

Buzz Marketing for Technology

Rays Personal Learning Environment. Formal Training. Classroom. e-Learning. People. Social Networking Application. LinkedIn. Learning2006. Employee directory (through employer). eMail accounts. Personal. Evolution. My master address book. GroupWise. Professional colleagues. Day-to-day work colleagues. IT Help Desk. Industry analysts. Professional Societies. Masie Learning Consortium. Mass Bay Organizational Development Learning Group. Boston KM Forum.

[video] Impact on the Near-Term Dealership Marketing Environment

V12 Data

In this video, Albrecht Automotive Group discusses some of the impacts COVID-19 is having on the current marketing environment. Interested in learning how V12 can help boost your dealership’s success? Email us at or complete this form for additional information.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Personal Learning Environments - JITT

Buzz Marketing for Technology

Personal Learning Environments. Personal Learning Environments are systems that help learners take control of and manage their own learning. From JITT. This page and other PLE pages in this wiki (see below) have been constructed and are maintained by Mark van Harmelen. Feedback and suggestions for additions are most welcome. Contact Mark as mark -a-t- cs. Linking : This page and most others will stay at their current URL, the 2007 page may end up moving if it becomes very long.