ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). People spend more time viewing ads on Twitter than other major social platforms. eMarketer ). Consumers report that video content is their favorite type of content to view on social media. Content marketing statistics for SEO. Jumpshot ). Moz ). ( serpIQ ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

QuanticMind

JULY 31, 2023

Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” Pretty sure Gaston isn’t the target audience here. Want to connect with Gen Z? Read more from the official release here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 Consider these stats: Twitter claims that 82% of its users view video content on the app. AI-powered customer service meets burgeoning demand: a survey by Bright Local suggests that 58% of consumers have utilized voice search to locate local businesses in the past year. Prioritize Video Content.

Practices 298

Practices Tips Business Emarketing 298

Martech

NOVEMBER 28, 2023

By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. billion by the end of 2027, per eMarketer. Advertisers can now deliver highly targeted ads to specific households or even individual viewers. This increases ad campaign efficiency by eliminating wasted impressions.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. Viewing behavior significantly influences this shift.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Biznology

JUNE 23, 2017

eMarketer ). Facebook uses metrics based on social interactions like: reach , engagement , page views, and likes. Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Porch Group Media

NOVEMBER 4, 2022

Today, we hear a lot about streaming your favorite shows, cutting the cord, and how CTV is shaping up to overtake linear TV viewing. Another study by eMarketer shows cord-cutters are all set to reach 55.1 An estimate by eMarketer shows that U.S Why You Can’t Afford to Miss out on Connected TV in 2023. billion on CTV ads in 2023.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

ClearVoice

JANUARY 10, 2022

The report found that the B2B content specialist saw 55 percent more website visitors, 34 percent more page views, and 47 percent longer sessions in 2021. Though TikTok is expected to continue to grow in 2022, eMarketer predicts a growth rate of about 15 percent, making the growth rate slower — but still significant. percent (2021).

Studies 124

Studies Research Emarketing SMS 124

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

illumin

NOVEMBER 6, 2023

Sports streaming only accounts for 4% of ad views on CTV , while games and tournaments continue to represent a large market for linear TV. That is not to say that traditional linear TV is losing its huge influence on the advertising world. Certain kinds of TV, like live sports, are still watched most reliably on cable networks.

Cable 52

Cable Emarketing Television marketing Advertisements 52

KoMarketing Associates

OCTOBER 23, 2012

In the midst of digital marketing clutter and indifferent audiences, a report from eMarketer claims that fighting to create attractive content is not the only thing brands are up against; how to accurately quantify success remains up for debate. A study from Outbrain found that 88.9% percent, leads generated at 53.3

Studies 120

Studies Emarketing Brand Identity Branding 120

Martech

JUNE 29, 2022

Invalid traffic is generated by humans who click on ads to deplete their competitors’ budgets, or are paid to click/view ads (click farms). Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach.

Marketing Attribution 96

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 96

Choozle

DECEMBER 15, 2020

Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. Viewing is shifting more towards digital as consumers gravitate towards services that give them greater choice and flexibility. The shift in viewing is followed by a shift in where advertisers are allocating their budgets.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ). 70% of viewers purchased from a brand after viewing it on YouTube ( Google ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. We can take a holistic view of marketing success and care more about long-term growth and returns than short-term attribution. Want to feel depressed about marketing? Now, I made a couple of assumptions with that lede.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

ClickZ

AUGUST 8, 2020

This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the digital advertising market, a slice of delight for DOOH, customer experience, and why technology adoption is the way to success. Emarketer had expected mobile advertising to grow up to $105.34

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Convince & Convert

JUNE 27, 2014

63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. via eMarketer We will likely see an increase in smartphone use to keep up with the games but also to engage with each other about what’s happening on the screen.

Social Marketing 146

Social Marketing Work Management Marketing Management Emarketing 146

Hubspot

JANUARY 27, 2020

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. eMarketer ). eMarketer ). eMarketer ). Image Source: eMarketer. The AR/VR market is currently estimated at $1.6

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Liveintent

MAY 18, 2023

marketers to examine their experiences and views on the expanding retail media landscape. Emarketer projects that retail media ad spend in the U.S. The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Report Advertisements 62

Meerkat Marketing

JANUARY 28, 2022

at 32.3% (eMarketer, 2021). Here are some statistics to help you formulate winning posts in 2022 (Ok Dork, 2020): Posts with 8 images will deliver the most number of LinkedIn engagement and views. Posts with titles between 40-49 characters receive the most views. LinkedIn has become the largest B2B display advertiser in the U.S.

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

Hubspot

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. Grand View Research ). eMarketer ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

ClearVoice

MARCH 22, 2020

According to eMarketer, Instagram will reach 112.5 On Book Bento ’s Instagram account, each post features colorful books laid out from a perfect overhead view. If you’re like me, inspiration can strike while doing something as simple as scrolling through my Instagram feed from the comfort of my own home. million U.S. users in 2020.

Profiling 88

Profiling Emarketing Curation Paper 88

WriteSpark

DECEMBER 12, 2012

These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. Great insights for copywriters about how readers view and respond to any type of marketing content. Ideas you may not have considered for writing long-form e-books or print books.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. Great insights for copywriters about how readers view and respond to any type of marketing content. Ideas you may not have considered for writing long-form e-books or print books.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

Porch Group Media

OCTOBER 24, 2019

eMarketer ). Native ads receive 53 percent more views than traditional display ads. eMarketer ). On average, 46% of users act after viewing a video ad. Although they can be used on desktops, the formatting makes it more suited to be viewed on mobile devices. Sharethrough ). billion in 2019. billion in 2019.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Contently

AUGUST 15, 2017

A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. For example, tracking lead quality of your function offers a much more nuanced view of how to improve future events. Data and ROI.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% Smartphones account for 60% of all display ad views in 2020. While, desktop ad views dropped -10%. As with the popularity of mobile devices for ad views in 2021 so it is the case that this is reflected in the top display ad sizes.

Display 98

Display Stats Advertisements Advertising 98

Liveintent

JANUARY 11, 2021

” As eMarketer reported, email is consumers’ preferred channel for receiving messages from retailers, beating out apps, social media, websites, and texts. Channel diversification also helps you reach customers across touchpoints and build a more comprehensive view of their experiences. What’s old is new again.”

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 I n-game ads were viewed by up to 96% of study participants and over eight in ten (84%) felt that the ads were suitable for the in-game environment. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 I n-game ads were viewed by up to 96% of study participants and over eight in ten (84%) felt that the ads were suitable for the in-game environment. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). Rendrfx also found that 80% of users recall a video ad they viewed in the past 30 days. More than half the world is using social and dealerships must meet their customers on the channels they are using. of Millennials, 77.5%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. This data allows you to have a 360-degree view of decision-makers. You may assume B2B companies are all in with content marketing. It is a top tactic. And, adoption rates of digital content marketing are high. Almost 88% use it , up only slightly from 4 years prior. Being more specific gives you a stronger voice.

Top of Funnel 295

Top of Funnel Buyer's Journey Trends Lead Ranking 295

Contently

FEBRUARY 28, 2017

“We’re seeing a more diverse and open society, especially among millennials,” Quim Gil , head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We But as younger generations demonstrate, marketers should not view it as an optional ad tactic.

Paid Search Agency 60

Paid Search Agency Ads Emarketing Advertising Agencies 60

B2B Marketing Directions

JULY 24, 2022

Fortunately, three recent surveys provide a more balanced view of consumer attitudes regarding the importance of corporate social responsibility and brand purpose. The data in the table is based on a description of the Merkle survey results contained in a report by eMarketer titled, " Spotlight: What Values-Driven Consumers Really Want.".

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. Data about each of your customer interactions must be combined into one consolidated customer view. eMarketer) Relevant emails drive 18x more revenue than broadcast emails. Disruptive Advertising ).

Email Marketing 72

Email Marketing Optimization Marketing & Strategy Marketing Strategy 72

Porch Group Media

NOVEMBER 10, 2022

A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Also according to an eMarketer study, the median email marketing ROI is 122%. 35% of business professionals view their emails on mobile devices. Mobile email views outrank desktop views by up to 3x.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Contently

APRIL 19, 2017

According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. A small fraction of advertisers may view Facebook as irrelevant, but the platform will keep aiming to change that with measures that improve mobile usability. To no one’s surprise, Facebook drove the majority of that growth.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95