Martech Advisor

MARCH 26, 2020

With the Coronavirus top-of-mind for people around the world, CEOs and CMOs across every vertical need to be mindful, and adjust their advertising strategies to continue benefiting consumers during this trying time, writes, Ken Harlan, Founder and CEO, MobileFuse. Smartphones accounted for 70% of that mobile time.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported. Vertical Takes Center Stage. Thanks to mobile, video recorded vertically got a shot in the arm.

Stats 63

Stats Video Marketing Verticals Emarketing 63

Moz

NOVEMBER 16, 2020

What KPIs are other advertisers in your vertical targeting? According to eMarketer , $47.33 To illustrate this change, we took a look at the total advertiser spend on our network across each vertical, and broke it down by three high-level KPIs: brand awareness, lead generation, and purchases. growth spurt. Brand Awareness.

Advertising Agencies 66

Advertising Agencies Advertisements Advertising Top of Funnel 66

Digilant

APRIL 1, 2021

According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. These platforms provide a wide array of formats to choose from based upon the nature of your campaign or vertical – from Stories to Instagram & Facebook Feed videos and Explore page videos.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Martech Advisor

DECEMBER 26, 2019

Despite the deep penetration of smartphones within this market, eMarketer reports that only 23 percent of total ad spend in Japan is currently going to mobile, signaling that there’s still tremendous growth potential in this market. All signs indicate that this growth in Japan is not a mere blip.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Contently

DECEMBER 12, 2016

There may be a specific target vertical, but the marketing machine is built to attract as many prospects as possible and then filter away the bad ones. As eMarketer points out , the concept of ABM has actually been around for more than a decade. In traditional B2B marketing, marketers move prospects through the funnel toward a sale.

Account Based Marketing 60

Account Based Marketing Top of Funnel Work Management Marketing Automation Services 60

Choozle

DECEMBER 16, 2020

According to eMarketer , next year, private marketplace buying will overtake the buying on open exchanges for the first time. Below are some example PMP deals for specific verticals. The forecast shows that marketers in the United States will spend $12.22 billion on open exchanges and $11.56 Example Deals.

Cost Per Thousand 52

Cost Per Thousand Advertisements Advertising CPM 52

Martech Advisor

OCTOBER 1, 2019

This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. But brands across verticals are finding they can no longer spend more to get more on digital because the space is saturated. OOH spending will increase 3 to 4 percent from 2017 to 2022, growing from $29 billion to $33 billion. In fact, U.S.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Outbrain

JANUARY 25, 2021

According to eMarketer, for 61% of customers, inclusion is a crucial factor for brand loyalty. In the analog age, advertisers booked specific verticals to reach their target audience. Brands can no longer avoid topics such as diversity and inclusion. The end of exclusive bookings.

Trends 41

Trends Advertisements Advertising Buy 41

NuSpark Consulting

JULY 2, 2010

Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. The above is true of a b2b message as well.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Buffer

DECEMBER 4, 2019

According to an eMarketer report, the most relevant verticals for social commerce are categories like apparel, luxury goods, beauty, and home decor. If you sell your least expensive ones, then you’re reducing friction for shoppers even more. Along with this, it’s useful to know the larger themes with social commerce, too.

Social Media 98

Social Media Rules Media Click Rate 98

Inbox Insight

DECEMBER 10, 2018

Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 This creates the possibility of reaching them beyond simply the publisher vertical sites. This article looks at how the future of B2B digital marketing is carving out its own ecosystem.

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 This is the real attention grabber and the easy one: according to eMarketer, influencer marketing returns $6.50 New niches will suddenly become well-charted territory, and when an unexpected new customer signs on, you’ll seize the opportunity to break open the new vertical.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Choozle

JANUARY 17, 2019

digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Today, display advertising pretty much equates to programmatic advertising. In their December 2018 U.S.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Adobe Experience Cloud Blog

JANUARY 21, 2016

According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but According to eMarketer, 41% of B2B marketers worldwide said they would be increasing spend on ABM this year. Social Media Marketing: Google is going to feel the pressure from social media advertising.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Sprout Social

MARCH 26, 2019

New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16). Last updated: March 26, 2019. Nearly everyone is there. This would account for 19.6% of the share).

Facebook 107

Facebook Ads Cost Per Click Guidelines 107

Contently

APRIL 20, 2016

A February 2016 study by eMarketer suggested that influencer marketing has become more popular, in part, because of young people’s trust in social media stars, who they tend to see as more authentic than a brand or an advertisement. Blurring the lines.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Ardath is the author of eMarketing Strategies for the Complex Sale.

Planning 60

Planning B2B Marketing Emarketing B2B 60

readwrite

SEPTEMBER 7, 2011

this year, according to eMarketer research from June. Like Google before it, Facebook now has the opportunity to spread its tendrils into other marketing verticals that will cause revenue to skyrocket. Given that the entire Internet display ad market is predicted to be $12.33 billion this year, 1.3% is a significant retreat for Yahoo.

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

TrustRadius Marketing

AUGUST 21, 2018

An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. An online experience designed specifically for smartphone users includes less text, square and vertical layouts and use video, images, and graphics. Simplify your mobile experience.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

illumin

JANUARY 22, 2024

Retail taking priority Retail has been the largest ad spending vertical in 2023, accounting for 27.9% According to eMarketer , however, Threads users are continuing to climb steadily, in pact with new Instagram users. Here are just some of the recent advertising trends and priorities on Meta. of US digital ad spending.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Online Marketing Institute

MAY 24, 2009

A CEO/President of a $50m company doesn’t think of his/her business as ‘small’ – they may see the company an innovative market leader in their vertical industry and market. I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.)

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Business Brainz

AUGUST 17, 2021

While most of the marketing leaders acknowledge that, is everyone equipping their content marketing team with enough insight about each target industry or verticals that the company sells into? Having in-depth knowledge of the targeted industry, emerging challenges and driving factors in the particular vertical can help to be relevant.

Top of Funnel 52

Top of Funnel Content Marketing Paid Search Agency Verticals 52

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. emarketer ) In 2023, U.S. eMarketer ) 90% of all internet users are reached through the Google Display Network. Expert Market Research ) 7.33

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Biznology

JUNE 15, 2015

According to eMarketer : Google owned 82.8% Again, eMarketer notes: “Even though browser-based search is a common behavior among mobile owners, search engines are not necessarily the first place smartphone and tablet users turn,” said Cathy Boyle, senior analyst for mobile at eMarketer. Expand your reach.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Liveintent

JANUARY 12, 2022

eMarketer has reported that email is people’s preferred channel for receiving communications from retailers. While murmurs may be spreading among publishers and advertisers, the email newsletter boom isn’t slowing down any time soon. In fact, readers are more engaged with email than ever.

Newsletter 77

Newsletter Custom Publishing Work Management Emarketing 77

Mass Analytics

DECEMBER 20, 2022

according to eMarketer. CMM allows advertisers across all verticals, including DR, to measure incrementally for all media and marketing activities in a privacy-friendly manner while delivering granular results and recommendations at the customer segment level. Digital ad spending however persisted during the pandemic. It grew by 12.7%

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Mobile Advertising Marketing Mix 59

B2B Marketing Directions

MARCH 27, 2022

eMarketer predicts that B2B e-commerce will total $1.77 The Two "Flavors" of B2B Marketplaces Online B2B marketplaces are classified as horizontal or vertical. We'll explain how online B2B marketplaces work, and we'll discuss what the proliferation of marketplaces means for B2B marketing. trillion this year, up from $1.58

Enterprise Management 52

Enterprise Management Work Management Marketing Management Merchandising 52

LiveRamp

OCTOBER 16, 2018

With addressable TV growing more than 20 percent per year, according to eMarketer , advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits. eMarketer found that, across generations, people spend 78.4 Networks and programmers are part of much larger content distribution verticals.

Advertising Agencies 40

Advertising Agencies Cost Per Thousand Advertisements Advertising 40

Content Standard

APRIL 10, 2015

This progress arrives as Twitter growth is starting to taper, with growth in 2015 projected in the single digits, according to eMarketer. The news report notes Instagram’s user base features a heavy presence of teenagers and Millennials—key marketing demographics for most verticals.

Emarketing 40

Emarketing Paid Search Agency Demographics Social Networks 40

Adobe Experience Cloud Blog

AUGUST 4, 2017

Vertical videos are watched 9 times more than horizontal videos on Snapchat. Snapchat users watch over 10 billion videos per day. 400 million Snaps are sent daily. 8,796 photos are shared on Snapchat every second. Instagram has 500 million monthly active users. 51% of Instagram users log on daily, including 35% who do so several times a day.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Content Standard

OCTOBER 12, 2018

A 2017 study from eMarketer found that on average adults spend 12 hours per day consuming some form of media—and most of that consumption involves simultaneous interaction with more than one channel, such as scrolling through a smartphone for an hour while watching TV. Image attribution: Ocean Biggshot.

Video Marketing 84

Video Marketing Mobile Advertising Content Mobile Marketing 84

ClearVoice

DECEMBER 19, 2018

In 2018, eMarketer released its report B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement. Try these three tips to improve your guest posting game: Select sites that are in your niche or industry vertical. Saturation point? So all your hard work is potentially getting ignored?

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Hubspot

JULY 8, 2020

This campaign earned coverage for our clients' desired niche with placements on Adweek , eMarketer , MarketingProfs , and Tech.co. This methodology can clearly be used across all verticals — for nearly any brand in any niche. Best Practices for Scraping Social Media for Content Marketing Campaigns.

Social Media 69

Social Media Creativity Media Content 69

Outbrain

DECEMBER 30, 2019

A report from eMarketer shows that’s also the case for native video ads. For example, many people naturally use their smartphones while holding them vertically. Native ads take a softer approach to selling than conventional display ads, and they have a substantially higher click-through rate too.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60