Who Will Win the War for TV Ad Dollars?

Contently

” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end.

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Reddit Ads vs. Quora Ads – The $2.500 Experiment

Bannersnack

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. From what we’ve noticed, Reddit and Quora are […]. Advertising Social Media

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Radio was not replaced by the television.

The Future of Advertising – TV Space without TV Price

Leading Results Rambings

According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. The world of advertising on screens has changed immensely – and will only continue to change.

87.7% of US Native Advertising will be Purchased Programmatically by 2020

inPowered

A report, recently published by eMarketer , presents its predictions by juxtaposing 2018 numbers with 2020 estimates. The average television executive spends five dollars on distribution for every one dollar they spend on creative.

The 6 Most Important Social Media Trends of 2017

Contently

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent.

Content Marketing and Performance Advertising Should Work More Closely Together Using Technology

inPowered

Last year alone, according to Recode, online advertisers outspent television advertisers by $40 billion. In addition, according to eMarketer, 87.7% There’s lots of great content marketers and departments out there today.

Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?

ClearVoice

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. eMarketer predicts that Facebook will continue with double-digit growth yearly through 2020. eMarketer estimates that almost half of U.S.

Programmatic advertising trends | 2020

Bannerflow

In fact, eMarketer predicts the giants will boast a staggering combined revenue equating to more than half of advertisers’ total programmatic display budgets. The rise and rise of connected TV is driving notable growth in programmatic television advertising. Television streaming is growing year on year with new services being launching all the time, opening up a wealth of opportunity for digital marketers.

A Tale of Two Technologies: Programmatic and Email

Liveintent

billion according to eMarketer – ahead of television, radio, and print. Programmatic advertising is now king of the hill, but it’s made enemies along the way. It punched its way to heavyweight status in 2017, taking in $35.85

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An Understanding of Data-Driven Targeted Advertising Basics & Effectiveness

NuSpark

in 2018, according to eMarketer. This refers to the use of data to identify target audiences through the television programs they watch, and then cross-referencing this information with the websites they visit and the devices they use.

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What is: audio advertising?

Choozle

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( eMarketer ). eMarketer ). eMarketer ).

How Millennials in the Workplace Are Revolutionizing Marketing

Content Standard

Digital ad spend will soon overtake TV ad spend for the first time, according to eMarketer. After all, the amount of time people spend on TV and traditional media is continually decreasing, even as time with digital and mobile rises upward, eMarketer noted in a second report.

Marketers Crank Up the Audio Advertising in 2019

Digilant

Whether it be a targeted ad on a billboard, a television screen, or a social media app, we have grown accustomed to seeing positioned photo or video campaigns that speak volumes about who we are as consumers and where our interests lie.

45 Emerging Technology Stats to Know in 2020

Hubspot

eMarketer ). eMarketer ). eMarketer ). The same survey found that the most common device was a smart television, which 38% of participants owned. Image Source: eMarketer.

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Ads are Becoming More Interactive in 2019 – Both Online and Out-of-Home

Digilant

From gas station television screens to eye-catching videos filling Times Square with color, digital advertisements are extremely dynamic and attention driven. According to eMarketer , those in the US spend around 52 minutes day listening to audio in some shape or form.

Programmatic Ad Formats Mini-Series: Video

AcuityAds

EMarketer estimates programmatic buys will make up 79.3% These video advertisements have often been repurposed television ads, sometimes shortened to 10 or 15 seconds instead of the traditional 30 second format.

Ads 52

Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. million who watched the televised version on CBS and NFL Network. An eMarketer report from late 2015 predicts that U.S. The ability to live stream sports has been around for years.

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How AI Impacts Video View Time and Engagement [New Data]

inPowered

6 out of 10 people would rather watch online videos than television. eMarketer). Online video marketing has been a big topic of discussion for marketers much of this decade – and rightfully so. Even before companies like Wistia came on the scene late last decade there were very specialized blogs dedicated to the topic of online video (remember ReelSEO? Loved that blog).

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Why Marketers Are Embracing Live Videos

Biznology

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. Moreover, since Facebook Live is not like regular television, it accumulated a great audience – just because the viewers were sharing their views about Brexit with others.

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Voice Marketing: How to Really “Talk” to Consumers

Digilant

According to a recent eMarketer report, 62% of US Senior Decision Makers will be investing in voice marketing within the next 2 years. By the end of 2020, 50% of all internet searches will be voice-based.

What are CMOs’ Most Important Media Channels?

V12 Data

In particular, more than 51% of respondents ranked linear television as either highly or extremely important. Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). What are CMOs’ Most Important Media Channels?

Small & medium Telecom businesses become tele-competitive with referrals

Amplifinity

Customers have only a few choices in their television, Internet, email, or phone service provider. Leads convert 4X better than marketing leads (emarketer). Customer relationship revolution capitalized on with referral programs. A revolution is taking place.

Why social commerce will rule social media in 2020

Buffer

This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat. What’s coming to social media in 2020?

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How Content Marketing Teams Are Evolving in 2016

Contently

Time spent with digital video continues to rise, with over 224 million Americans expected to watch an average of 75 minutes of video a day by 2018, according to eMarketer. Late last year, Cisco laid off over 100 marketing staffers.

Lack of Strong Marketing ROI Tools May Inhibit Digital Ad Spending

Content Standard

In fact, consumers now spend more time on their smartphones than in front of the TV; consumers spend about 2 hours and 57 minutes on their phone daily, compared to 2 hours and 48 minutes in front of the television, according to Flurry , a mobile analytics company.

Video Boom Leaves Brands Clamoring for More Digital Video Content

Content Standard

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television.

With Digital Video on the Rise, Is the End of the TV Ad Near?

Content Standard

And the stronger the collective tether to smartphones becomes, the more likely it is that television time will diminish. The data shows the trend: In 2011, US adults watched about 4 hours, 35 minutes of TV video programming, eMarketer reports. Is TV advertising dead?

The Power of Pre-Roll Mobile Advertising in Connecting with Millennials

Content Standard

Pre-roll has been around since 2008 , and on a surface level these little ads are not much different from regular television commercials. The brevity of pre-roll doesn’t allow for multitasking or fast-forwarding, the two archrivals of television commercials.

It’s Time to Seriously Start the Conversation on Voice Marketing

Digilant

According to a recent eMarketer report, 62% of US Senior Decision Makers will be investing in voice marketing within the next 2 years. By the end of 2020, 50% of all internet searches will be voice-based.

Seven Studies on How Diversity and Inclusion Make for Better Marketing

ClearVoice

Findings showed that 18- to 34-year-olds preferred consuming movies and television featuring multicultural casts and were more likely to buy from retailers that offered a wider range of multicultural products.

Learning from Our Past Mistakes: A 2015 Guide to Video Storytelling

Content Standard

Marketing investment will shift accordingly, with mobile-focused spend exceeding desktop spend in late 2016 , according to eMarketer. You could hear it echoing through the halls of marketing departments across America: “We need a blog!”

The New Economics of TV Advertising

LiveRamp

With addressable TV growing more than 20 percent per year, according to eMarketer , advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits. eMarketer found that, across generations, people spend 78.4 percent of their TV viewing time watching traditional television and 21.6 [Editor’s note: This article has been reposted with permission from the ANA. View the original article here.].

CPM 40

Measure the ROI of Digital Advertising Beyond Revenue Impact

Marketo

Mobile video advert i sing can be more effective than regular web video advertising or even television advertising. In fact, eMarketer reports that it expects to see programmatic ad spend reach $20.41

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

eMarketer. High-performing organizations use attribution models that have been tested in channels like search engine marketing, television, and outdoor advertising, and apply them to social.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g.