TV or not TV? That is the question: Insights on World Television Day

ClickZ

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades.

Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users. will drop traditional television.

Ads 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Who Will Win the War for TV Ad Dollars?

Contently

” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. Media budgets buzzfeed cord cutters eMarketer facebook Netflix platforms TV Twitter

Ads 106

Reddit Ads vs. Quora Ads – The $2.500 Experiment

Bannersnack

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. From what we’ve noticed, Reddit and Quora are […]. Advertising Social Media

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Radio was not replaced by the television.

The Future of Advertising – TV Space without TV Price

Leading Results Rambings

According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. The world of advertising on screens has changed immensely – and will only continue to change. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary.

Cable 61

Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Want to feel depressed about marketing? Now, I made a couple of assumptions with that lede.

How to capitalize on the Summer Games with an omnichannel digital strategy

Choozle

According to eMarketer , digital advertising spending will cross $191 billion this year, accounting for over two-thirds of total media ad spending. Millions of people have been patiently waiting for the return of the most extraordinary sporting event held every four years, the Summer Olympics.

87.7% of US Native Advertising will be Purchased Programmatically by 2020

inPowered

A report, recently published by eMarketer , presents its predictions by juxtaposing 2018 numbers with 2020 estimates. The eMarketer analyst goes on to say, “Native advertising outside social platforms still faces many of the same challenges as it did in 2018, including advertiser clients not educated about native formats and native creative.”. The average television executive spends five dollars on distribution for every one dollar they spend on creative.

Programmatic advertising trends | 2020

Bannerflow

In fact, eMarketer predicts the giants will boast a staggering combined revenue equating to more than half of advertisers’ total programmatic display budgets. The rise and rise of connected TV is driving notable growth in programmatic television advertising. Television streaming is growing year on year with new services being launching all the time, opening up a wealth of opportunity for digital marketers.

Connected TV buying for special events | choozlechat ep. #16

Choozle

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. Traditional television is based on unreliable, old school units of measurement.

Buy 56

B2B Programmatic Marketing: What to Expect in 2021

TrueInfluence

Connected TV (CTV) contributes to growth of programmatic: Programmatic ads are very targeted and successfully reach specific users on various devices, platforms and demographics, and now even on our television screens.

The 6 Most Important Social Media Trends of 2017

Contently

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals.

Continued Growth of Native Advertising Budgets Predicted Moving into 2020

inPowered

According to Ben Young, CEO of Nudge, television executives do the complete opposite – for every one dollar spent on creative, five dollars is spent on its distribution. The growth of native advertising budgets since 2015 is a clear indicator that the gap between content marketers’ distribution budgets and that of television executives is closing. This year, eMarketer is predicting US spend to hit nearly $33 billion.

How Millennials in the Workplace Are Revolutionizing Marketing

Content Standard

Digital ad spend will soon overtake TV ad spend for the first time, according to eMarketer. After all, the amount of time people spend on TV and traditional media is continually decreasing, even as time with digital and mobile rises upward, eMarketer noted in a second report. They offer a lot of unique capabilities that something like television doesn’t offer.”

Content Marketing and Performance Advertising Should Work More Closely Together Using Technology

inPowered

Last year alone, according to Recode, online advertisers outspent television advertisers by $40 billion. In addition, according to eMarketer, 87.7% There’s lots of great content marketers and departments out there today. In fact, from SMBs to the enterprise, content marketing adoption is over 85% for both B2B and B2C. There’s lots of highly skilled digital advertising professionals, too.

Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. million who watched the televised version on CBS and NFL Network. An eMarketer report from late 2015 predicts that U.S. The ability to live stream sports has been around for years.

Cable 102

What is: audio advertising?

Choozle

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year.

How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

eMarketer. Direct mail, event marketing, television spots, and print advertising are still a core focus for many marketers. If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore.

Budget 174

A Tale of Two Technologies: Programmatic and Email

Liveintent

billion according to eMarketer – ahead of television, radio, and print. Programmatic advertising is now king of the hill, but it’s made enemies along the way. It punched its way to heavyweight status in 2017, taking in $35.85 But many consumers find ads annoying and click-through rates have dwindled to just five out of 10,000 (roughly the same odds as being struck by lightning in your lifetime).

An Understanding of Data-Driven Targeted Advertising Basics & Effectiveness

NuSpark

in 2018, according to eMarketer. This refers to the use of data to identify target audiences through the television programs they watch, and then cross-referencing this information with the websites they visit and the devices they use. The word “data” has been part of marketers’ lives for several years now, and you could be forgiven for thinking you’ve heard everything there is to know about it.

Target 100

45 Emerging Technology Stats to Know in 2020

Hubspot

eMarketer ). eMarketer ). eMarketer ). The same survey found that the most common device was a smart television, which 38% of participants owned. Image Source: eMarketer.

Stats 68

Marketers Crank Up the Audio Advertising in 2019

Digilant

Whether it be a targeted ad on a billboard, a television screen, or a social media app, we have grown accustomed to seeing positioned photo or video campaigns that speak volumes about who we are as consumers and where our interests lie. As 28% of Americans listen to podcasts monthly and 57% listen to streams every week, it is becoming increasingly evident that consumers can engage with media without staring at phone screens or looking into the darkened abyss of televisions.

Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?

ClearVoice

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. eMarketer predicts that Facebook will continue with double-digit growth yearly through 2020. eMarketer predicts the company to top $630 million in video ad revenue this year, which is enough to help Twitter take home slightly more than 8 percent of overall social video ad revenue. eMarketer estimates that almost half of U.S.

How AI Impacts Video View Time and Engagement [New Data]

inPowered

6 out of 10 people would rather watch online videos than television. eMarketer). Online video marketing has been a big topic of discussion for marketers much of this decade – and rightfully so. Even before companies like Wistia came on the scene late last decade there were very specialized blogs dedicated to the topic of online video (remember ReelSEO? Loved that blog).

View 75

Ads are Becoming More Interactive in 2019 – Both Online and Out-of-Home

Digilant

From gas station television screens to eye-catching videos filling Times Square with color, digital advertisements are extremely dynamic and attention driven. According to eMarketer, the use of location to track actions will increase in 2019, as will the growth of ads that are highly relevant to consumers. According to eMarketer , those in the US spend around 52 minutes day listening to audio in some shape or form.

Programmatic Ad Formats Mini-Series: Video

AcuityAds

EMarketer estimates programmatic buys will make up 79.3% These video advertisements have often been repurposed television ads, sometimes shortened to 10 or 15 seconds instead of the traditional 30 second format. It has a similar feeling to a standard television commercial as it does interrupt continuous viewing. As we continue our mini-learning series on programmatic ad formats, today we’ll be taking a closer look at programmatic video advertising. .

Ads 40

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( eMarketer ). eMarketer ). eMarketer ). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

Lack of Strong Marketing ROI Tools May Inhibit Digital Ad Spending

Content Standard

In fact, consumers now spend more time on their smartphones than in front of the TV; consumers spend about 2 hours and 57 minutes on their phone daily, compared to 2 hours and 48 minutes in front of the television, according to Flurry , a mobile analytics company. Moreover, users are now more apt to watch video on digital devices: Digital video views are on the rise, while time spent watching video programs on TV is declining, eMarketer reported.

Video Boom Leaves Brands Clamoring for More Digital Video Content

Content Standard

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. The World on Video.

With Digital Video on the Rise, Is the End of the TV Ad Near?

Content Standard

And the stronger the collective tether to smartphones becomes, the more likely it is that television time will diminish. The data shows the trend: In 2011, US adults watched about 4 hours, 35 minutes of TV video programming, eMarketer reports. Is TV advertising dead? Or still alive and thriving? No matter what the industry eventually decides , one thing is clear: The rise of digital video has changed the ad game for good.

The Power of Pre-Roll Mobile Advertising in Connecting with Millennials

Content Standard

Pre-roll has been around since 2008 , and on a surface level these little ads are not much different from regular television commercials. Television, on the other hand, is completely separate from the audience, as viewers tend to tune in after their to-do lists are complete, while eating takeout, or unwinding after a long day. The brevity of pre-roll doesn’t allow for multitasking or fast-forwarding, the two archrivals of television commercials.

Preparing your holiday advertising in 2020

Choozle

As for the overall market, eMarketer predicts that there will be a 10.5 Powered by private marketplace deals, connected TV advertising brings the benefits of programmatic advertising to traditional TV advertising to reach highly-engaged audiences on their living room televisions.

The New Economics of TV Advertising

LiveRamp

With addressable TV growing more than 20 percent per year, according to eMarketer , advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits. eMarketer found that, across generations, people spend 78.4 percent of their TV viewing time watching traditional television and 21.6 [Editor’s note: This article has been reposted with permission from the ANA. View the original article here.].

CPM 40

Why Marketers Are Embracing Live Videos

Biznology

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. Moreover, since Facebook Live is not like regular television, it accumulated a great audience – just because the viewers were sharing their views about Brexit with others. Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos.

Video 122

Why social commerce will rule social media in 2020

Buffer Social

This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat. What’s coming to social media in 2020?

Rules 83

Small & medium Telecom businesses become tele-competitive with referrals

Amplifinity

Customers have only a few choices in their television, Internet, email, or phone service provider. Leads convert 4X better than marketing leads (emarketer). Customer relationship revolution capitalized on with referral programs. A revolution is taking place. One that might have very similar roots as the all-so-famous Revolutionary War. But what does this mean?