KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Porch Group Media

NOVEMBER 12, 2019

Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . According to the study, the top three responses were: Using more data to create customized content that serves the customer journey (51%). – Social Media. Sprout Social ). during 2018, reaching $7.85

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

EveryoneSocial

OCTOBER 15, 2019

Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc. And the main reason influencer marketing exists in the first place is because of the power of social media and content creation. eMarketer ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. Digital Ad Spending Worldwide.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Eighty-four percent of consumers have liked a branded video in their social media news feed, and more than half have watched company videos deployed through email, Animoto reported. Social Media Video Explodes. B2B Video Blossoms.

Stats 64

Stats Video Marketing Verticals Emarketing 64

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. On reflection, this makes sense.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. Digital Ad Spending Worldwide.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Liveintent

JUNE 15, 2023

Advertisers want more retailer inventory, including email newsletters and receipts, and retailer’s branded videos LiveIntent , a leading marketing and advertising technology company, today announced the second batch of findings from its four-part research project on retail media network (RMN) adoption in digital advertising.

Marketing Report 12

Marketing Report Media Paid Search Agency Planning 12

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Exo B2B

MARCH 29, 2018

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. And how many have inbound marketing strategies or use B2B social networks effectively? With regards to digital transformation, we are glaringly late.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Not very well, from what studies and statistics are showing. Social falls way, way behind.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Hubspot

JULY 29, 2010

With the rise in popularity of social media and its use for marketing, there has been some debate about whether email is dying in the face of social media. In fact, Ben & Jerry's recently decided to drop email marketing in favor of social media in the UK. Marketers: Use Social Media to Complement Email Marketing.

Social Media 28

Social Media Email Marketing Social Marketing Planning 28

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. What is effective content marketing? Ardath Albee of Marketing Interactions, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. Survey says: Very! So, how important are online reviews to consumers? This doesn't mean you can stop at just 10 reviews, though.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

MARCH 4, 2011

Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. Kaplan's Facebook Fan Page makes studying for the SAT fun. Although only 15.4%

Facebook 28

Facebook Examples Emarketing Youtube 28

Hubspot

FEBRUARY 7, 2012

According to MarketingProfs via a Bazaarvoice survey, Millennials' annual spending power of over $200 billion will eclipse Baby Boomers' by 2017. 65% of users aged 18-24 considered information shared on social networks when making a purchasing decision (source: eMarketer). Create case studies.

User-Generated Content 28

User-Generated Content Generation Opinions Content 28

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Nonetheless, if you really want to increase those social shares, you will need to write longer posts. Wyzowl conducted a survey for marketers who had hosted or taken part in a webinar.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 Social Shepherd ) 50.7% Let’s begin! billion USD.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Hubspot

SEPTEMBER 13, 2012

According to a study reported by eMarketer and conducted by 33Across, 91% of survey respondents are concerned about driving ROI from "big data," 73% are concerned about integrating cross-channel data, and 70% are concerned about making sense of all the data coming at them. But if you're fearful of data, you're not alone.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. UM Finds Web 2.0 Breeding Consumers 2.0, UM Finds Web 2.0 Breeding Consumers 2.0, UM Finds Web 2.0 Breeding Consumers 2.0,

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. Furthermore, a survey conducted by Wzyowl shows that nearly 8 out of every 10 users purchase a piece of software or app after watching the video of a brand.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Convince & Convert

FEBRUARY 16, 2015

(They are best known for being the sole providers of exit poll data for news networks during elections since 2003.) The information they provide becomes the content that networks use to entertain and inform their audiences. Bonus: Oracle & Edison Research Holiday Shopping Study What did you want to be when you grew up?

Research 140

Research Thought Leadership Content Emarketing 140

Vidyard

MARCH 23, 2021

Social Media Video Statistics 3.1 As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Social media, websites, and YouTube are the most popular places to distribute video content.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Social Media Examiner. . Social Media Examiner. . NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

JUNE 25, 2019

Before making a purchase, 36% of customers search for information about your product on social media. Thus, companies need to start selling products directly through social media networks with social shopping. What Is Social Shopping? The Rise of Social Shopping on Instagram. 2) Leverage Social Proof.

Paid Search Agency 80

Paid Search Agency Work Management Ideal Customer Profiles Banners 80

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. The survey generated over 270 responses from B2B marketers - and the results are in! Really great content around B2B Marketing again this month. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

B2B Marketing Zone Posts

JANUARY 4, 2011

How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Congrats to all for making the list!

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 5, 2013

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What are the top barriers to adopting social business practices? Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100