Emarketing and SIC - B2B Marketing Zone

B2B Lead Generation Blog: Closing the loop to improve lead generation performance

markempa

JUNE 7, 2005

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation

Lead Generation Marketing Budget SIC Budget Programs

Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) IMO, that’s wrong and B2B marketers are missing out on connecting with the real context of their prospects and customers. Hopefully this blog will in some small way contribute to making marketing more effective for all areas.

Psychographics

Psychographics Work Management B2B Sales B2B Marketing

B2B Marketing Zone

B2B Lead Generation Blog: Closing the loop to improve lead generation performance

Do Psychographics work in B2B Marketing & Sales?

Webinars

Stay Connected