markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

WriteSpark

DECEMBER 12, 2012

These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. The Content Rules by Ann Handley & CC Chapman. Ideas you may not have considered for writing long-form e-books or print books. A good overview of current thought about content marketing.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. The Content Rules by Ann Handley & CC Chapman. Ideas you may not have considered for writing long-form e-books or print books. A good overview of current thought about content marketing.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

Martech

MAY 15, 2023

Dig deeper: The art of natural funneling: How to lead your readers without forced CTAs 4 rules for better calls to action 1. Yes, but this is another copywriting rule that isn’t absolute. They take carefully considered licenses with the rules about CTAs. ” Yes, they break the call-to-action rules I mentioned before.

Rules 128

Rules Emarketing Top of Funnel Newsletter 128

KoMarketing Associates

SEPTEMBER 16, 2020

2020 has changed the rules in many parts of business. eMarketer reports that “US B2Bs will spend $8.14 You’re not too far behind your competitors, and you may even be ahead of some of them. Now is also one of the best times ever to launch an ABM strategy. billion on digital ads this year, up 22.6% from 2019 when spending was $6.64

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. A great subject line can boost your email open rates but a good rule of thumb is to keep it below 50 characters. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. Simply put, the web has changed the rules for press releases. If you have not read it already, I recommend you get David’s free e-book “ The New Rules of PR."

PR 120

PR Lead Generation Rules Generation 120

Webbiquity

DECEMBER 10, 2013

eMarketer ). When it comes to content marketing, the “80/20 rule” actually understates the case. eMarketer ). 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). Michael Brenner ). ” ( Social Media Today ). Heidi Cohen ). Robert Rose ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . What is changing are the rules of the game. In fact, eMarketer estimated that Facebook will lose 2 million users ages 24 and under. With digital ad spending up 17.65% from last year, eMarketer projects that 2019 is the first year that advertising in the U.S.

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Digilant

MARCH 2, 2023

With this in mind, we provided a general rule of thumb: If you’re hoping to promote general brand awareness and information to consumers about your brand, choose non-skippable ads. Source: eMarketer) Video is the number 1 source of information for 66% of people. That is 2 hours a week than a year ago and 7.5

Paid Search Agency 52

Paid Search Agency Ads Peer-to-peer Mobile Advertising 52

Marketing Craftmanship

AUGUST 18, 2017

You must also pass a skills test, to demonstrate your ability to apply the rules of the road; to use the technology in a responsible manner. To operate a motor vehicle, you need to possess some basic knowledge of proper behavior as a vehicle operator. As an industry, Marketing Automation is in trouble for that reason.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Martech Advisor

DECEMBER 17, 2019

That’s because Amazon isn’t just an e-commerce marketplace – it also works as a search engine with its own rules for product visibility and marketing. An eMarketer report found that Amazon is stealing Google’s share in search traffic (at least in the US) with its search business growing by 30% this year.

Amazon 84

Amazon Work Management Marketing Management Marketing & Strategy 84

Everything Technology Marketing

JANUARY 27, 2011

Moore) The 22 Immutable Laws of Marketing (Al Ries, Jack Trout) The New Rules of Marketing and PR (David Meerman Scott) Influence: The Psychology of Persuasion (Robert B. Chan Kim, Renée Mauborgne) Inside the Tornado (Geoffrey A.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Contently

SEPTEMBER 12, 2016

There’s no golden rule or master trick that works across all platforms. But if you still needed motivation to optimize your site for mobile usage, this stat from eMarketer is it. Keeping track of all the most effective social media techniques can be dizzying. Even if there were, it would probably be outdated in a month.

Stats 60

Stats Social Media Social Marketing Media 60

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported. Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic.

Stats 63

Stats Video Marketing Verticals Emarketing 63

Bannerflow

NOVEMBER 22, 2018

Any ad you want to serve using a chosen network must follow these rules. According to eMarketer research views of mobile display ads now outpace desktop by quite some measure. Follow this rule so as to get swift ad approval. What’s more, many advertising networks have their own best practices and guidelines. Ok, stop everything!

Display 64

Display Advertising Agencies Advertisements Advertising 64

KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Smashmouth Marketing

JUNE 11, 2010

The New Rules of Marketing and PR, 2nd Edition - David Meerman Scott's book on completely changing the way marketing and PR is handled effectively today. If you're like me and you've read these books, take heed and read them again; they're just that good. Note that all of the links are to Amazon, should you choose to purchase them.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Bannerflow

NOVEMBER 8, 2018

In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . No clear frequency rules. Follow these simple rules for direct response and brand awareness campaigns and you will produce highly effective DCO ads.

Creativity 63

Creativity Work Management Marketing Budget Ad Frequency 63

Contently

DECEMBER 8, 2016

In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. It raked in $1.2 billion in ad sales, a 20 percent increase over London, according to Ad Age. The digital cold war.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Bannerflow

DECEMBER 10, 2019

According to eMarketer research contextual targeting is on the rise, thanks to its greater assurance and security that targeting consumers by content is a more privacy-friendly practice. This means, when using a CMP, a marketing team will be able to set up rules that allow them to create a display campaign based on context.

Advertisements 72

Advertisements Advertising Marketing AI Display 72

Contently

JUNE 3, 2016

According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. eMarketer’s findings from April suggest that desktop has seen underspending while mobile spend almost exactly aligns with its share of time spent—a good reminder not to take Meeker’s slides as law.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Outbrain

MAY 3, 2019

According to eMarketer, four out of every five video ad dollars are being spent programmatically. In-Housing is on the Rise, but Agencies Still Rule the Day. Native programmatic is on the rise, video and connected TV are the latest trends, and agencies are still ruling the platform. Programmatic Video + Connected TV.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Emarketing Mobile Advertising 26

Contently

APRIL 20, 2016

In a Digiday article, Todd Krizelman, co-founder and CEO of MediaRadar, an ad data firm, estimated that only 30 percent of publishers were in compliance with the rules and that 26 percent do not disclose at all. But few considered the ramifications of the new guidelines on influencer marketing, which is subject to the same rules.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

ViewPoint

DECEMBER 20, 2011

Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

MARCH 6, 2012

She also contributed to chapter 10 of Content Rules by Ann Handley and C.C. For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. Jill Konrath, author of SNAP Selling.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Contently

JULY 6, 2016

” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. People typically process web information in superficial ways,” they concluded, adding that “using peripheral cues is the rule of web use, not the exception.”

Studies 74

Studies Content Emarketing Internet Marketing 74

Content Standard

NOVEMBER 20, 2014

They knew the rules to digital marketing had changed; they just didn’t know what the new rules would be. Marketing investment will shift accordingly, with mobile-focused spend exceeding desktop spend in late 2016 , according to eMarketer. The Proven Formula to Innovation. Create stories that connect with them emotionally.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

markempa

MARCH 8, 2006

Dale Wolf over at the Context Rules Marketing Blog writes a thoughtful post on how marketers can positively influence executives who see marketing as a liability rather than an asset. Link: Context Rules Marketing: Marketing. Link: Context Rules Marketing: Marketing. Does this describe your current situation? " I agree.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

B2B Marketing Directions

AUGUST 12, 2018

eMarketer recently estimated that U.S. But our mental "laziness" only creates a predisposition, not a hard and fast rule. Unless you've been completely off the grid for the past several years, you're well aware that the popularity of video content has exploded. adults now spend over an hour per day watching videos on digital devices.

B2B Marketing 40

B2B Marketing B2B Content Emarketing 40

NuSpark Consulting

JANUARY 21, 2012

eMarketing Strategies for the Complex Sale. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . The guide describes proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Sprout Social

MARCH 26, 2019

New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. Last Updated: March 5, 2019 Whether it’s a brand promotion, video, news update or even a meme, visual content rules. Last updated: March 26, 2019. Nearly everyone is there. This would account for 19.6% of the market (Google claiming 37.2%

Facebook 106

Facebook Ads Cost Per Click Guidelines 106

Industrial Marketing Today

APRIL 30, 2010

See my post Rule of 5 for B2B content development. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Outbrain

APRIL 6, 2020

here are three reasons not to socially distance your brand, with ideas to help inspire you throughout and rules of engagement to consider following. Rules of Engagement (And Actions to Consider). Here are a few rules of branding engagement during times of crisis. Be Thoughtful.

Brand Identity 26

Brand Identity Branding Advertising Agencies Loyalty 26

QuanticMind

JUNE 7, 2017

Mobile commerce is fast-paced, competitive and the rules of engagement are constantly changing. M-commerce sales are also expected to rise this year: eMarketer predicts that US m-commerce sales from smartphones will grow from 58% last year to 65% this year. But this secret weapon can help your retail traffic and revenues soar.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Choozle

DECEMBER 9, 2019

In a survey of US digital marketers by eMarketer , respondents said they were, on average, tapping into just 47 percent of their company’s first-party data potential. You need to provide clear advantages around reliability and timeliness, as well as ensure them you are abiding by all data privacy rules and regulations.

Privacy 41

Privacy Advertising Agencies Guidelines Case Studies 41

Adobe Experience Cloud Blog

JULY 11, 2016

Author: Anastasia Pavlova Are you familiar with the Pareto principle, otherwise known as the 80/20 rule? Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base.

Cross-Selling 48

Cross-Selling B2B Thought Leadership Customer Satisfaction Lead Scoring 48