Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Go Beyond SEO

JUNE 14, 2022

84% of people say they have been convinced to buy a product or service by watching a brand’s video ( Wyzowl survey). Track Your ROI. According to eMarketer, 75% of all videos are played on mobile devices. Video stories shared by your happy clients nearly guarantees you’ll accomplish these six goals. Watching videos.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

ClearVoice

JUNE 19, 2023

LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. SEO Tribunal ) The average time to see ROI-positive results from Local SEO is 4.76

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

SendX

JANUARY 18, 2021

When deciding which marketing channel to employ for their goals, many marketers and business leaders have unanimously agreed that email marketing is still the most rewarding way to boost consumer service and offers 4000% RoI , the highest of all marketing channels.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. ROI, Once Again. Measuring ROI was listed, again, as the biggest challenge to 58.7 billion, representing 16 percent of all digital ad spending globally, according to eMarketer.

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. It’s the preferred direct marketing tactic for low cost and high ROI. Image Source: eMarketer. Guest post by Brandon Brown. No matter how big or small, B2B businesses can’t survive without new leads. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Marketing Insider Group

JUNE 22, 2020

The final step requires aligning those journeys with content strategy decisions and ROI measurement. Source: eMarketer. In a survey of decision-makers about the content they receive , there were complaints about relevance. An ROI (return on investment) calculator is an example. The State of B2B Content Marketing.

Top of Funnel 295

Top of Funnel Buyer's Journey Trends Lead Scoring 295

Porch Group Media

NOVEMBER 10, 2022

One of the reasons email is so popular is because of the incredible ROI it brings in. The average expected ROI is $42 for every $1 you spend on email marketing. The average expected ROI is $42 for every $1 you spend on email marketing. According to Omnisend, the average ROI is $40 for every $1 of spend. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

The ROI Guy

AUGUST 4, 2010

According to an article by eMarketer, “Is the Click Still King?”, The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. According to eMarketer however, this is not the case today. Less than two-fifths measured overall return on investment (ROI). eMarketer.

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

Porch Group Media

OCTOBER 1, 2020

More than 55% of marketers have reported receiving the best ROI from email campaigns. In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. Emma, 2018) For every $1 spent, email marketing generates $32 in ROI.

Stats 71

Stats Email Marketing Trends Planning 71

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. ROI, Once Again. Measuring ROI was listed, again, as the biggest challenge to 58.7 billion, representing 16 percent of all digital ad spending globally, according to eMarketer.

Paid Search Agency 103

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 103

Porch Group Media

NOVEMBER 12, 2020

Emarsys) 59% of marketers cite email as their number one source of ROI. For example: Promotions Online Surveys – get to know consumer preferences or get feedback on services Welcome Emails – welcome to the family! According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019).

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Porch Group Media

MAY 21, 2019

It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer). Email marketing is the most common channel for personalization, however according to Ascend2’s survey, while personalized messages are highly effective, they also rank as the most difficult type of email to deploy.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Contently

DECEMBER 12, 2016

As eMarketer points out , the concept of ABM has actually been around for more than a decade. In the past year, 59 percent of B2B marketers surveyed by EverString and Domo have implemented ABM. One of the reasons marketers may be unsure of ABM’s effectiveness comes back to an age-old problem: measuring ROI.

Account Based Marketing 60

Account Based Marketing Top of Funnel Work Management Marketing Automation Services 60

markempa

JUNE 9, 2005

» Participate in MarketingSherpas IT Marketing Metrics Survey MarketingSherpa just launched their 2nd Annual IT Marketing Metrics Survey. This Survey is focused exclusively on IT Marketers. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

Everything Technology Marketing

JANUARY 27, 2011

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. After collecting and analyzing hundreds of your survey responses, here is the "ultimate" top-10 list: The Top-10 List of Marketing Books Crossing the Chasm (Geoffrey A. Rogers) | Marketing ROI (Jim Lenskold).

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Navigate the Channel

JULY 12, 2023

Improvements to email strategies can yield better engagement and ROI. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. “Email is a staple in B2B marketing, but it’s too often taken for granted.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. SEO makes for one of the best ROIs in advertising. But, in an era of unprecedented interconnectivity, there should be no excuses for allowing an advertising campaign to fall flat.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Porch Group Media

NOVEMBER 12, 2019

Hiring people with the necessary digital skills was cited as the top challenge for 55% of survey respondents. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. eMarketer ). Digital Marketing Channels. – Email. Sharethrough ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Despite agreement that video is effective and offers great ROI, companies are also struggling to adopt the tactic. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Outgrow

MAY 5, 2021

Or more practically, wish to know the ROI of our marketing campaigns as quickly as possible. Incorporating interactive content types in the form of quizzes, surveys, calculators, and polls into your existing marketing plans can be immensely beneficial. We all undoubtedly feel the thrill of Buzzfeed quizzes.

Trends 52

Trends Outgrow Planning Paid Search Agency 52

Contently

OCTOBER 18, 2016

Still, it goes to show that analytics tools are the bedrock of martech since almost every other technology listed in the eMarketer chart is designed to create an onslaught of data. ” Hat tip to ChiefMartec for bringing it to my attention (it’s also in the eMarketer report I linked above).

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

KoMarketing Associates

DECEMBER 7, 2017

According to eMarketer , 67 percent of B2B marketers surveyed said they allocate B2B budget to social media ads and have found that Facebook and LinkedIn give them the best return on investment. Twitter, Instagram, and LinkedIn also offer varying degrees of targeting to create better audiences that have a higher chance of converting.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Porch Group Media

JANUARY 29, 2019

Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. eMarketer). Email Marketing Trends and Strategies for 2019. In research by The Manifest , almost 70% of businesses use email marketing as part of their campaign strategy. Jupiter Research).

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. But the techniques described here can still drive leads today and deliver a positive ROI.

Tactics 100

Tactics Paid Search Agency Leads Lead 100

Hubspot

AUGUST 30, 2011

In new research reported by eMarketer , a B2B marketing survey conducted by Sagefrog Marketing Group revealed that 68% of B2B companies in the U.S. In fact, 33% of B2B marketers indicated they don't measure marketing ROI (financial metrics). allocate just 5% or less of their company revenue on marketing. Marketing Takeaway.

Allocation 28

Allocation ROI B2B Marketing Top of Funnel 28

Everything Technology Marketing

FEBRUARY 19, 2011

And as social media matures, demands for proving social media ROI will inevitably increase. A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. in 2011 - the most dramatic change for any social media metric in the survey.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. So a stronger understanding of ROI is important.”. Valuations are shrinking.

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

EveryoneSocial

OCTOBER 15, 2019

eMarketer ). Of the marketers surveyed about the state of influencer marketing by Tapinfluence and Altimeter, 67.6% Influencer marketing can generate up to 11 times the ROI of traditional advertising. Influencer marketing can generate up to 11 times the ROI of traditional advertising. MediaKix ). Neil Patel ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. SEO makes for one of the best ROIs in advertising. But, in an era of unprecedented interconnectivity, there should be no excuses for allowing an advertising campaign to fall flat.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. eMarketer. . The Big Marketing Automation Stats. Gartner. . Capterra. . Gleanster. . The Lenskold Group. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Bannerflow

NOVEMBER 8, 2018

In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . Features such as in-banner search, live feeds, and carousel formats have all been shown to increase return on investment (ROI).

Creativity 63

Creativity Work Management Marketing Budget Ad Frequency 63

Content Standard

OCTOBER 12, 2015

Eighty-five percent of marketers rate content as important, beating out SEO at 70 percent and CRM at 68 percent, according to a September survey from Spear Marketing Group. As the eMarketer report states, “The result is an outlook where various marketing technologies will have more equal importance in the B2B ecosystem.”

Allocation 40

Allocation Work Management Marketing Management Emarketing 40

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Overall, it requires an understanding of the purchase process from the buyer's point of view. A turnaround in this area can boost the top line.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120