How to integrate offline campaigns with your digital marketing strategy

Biznology

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016.

6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report

Contently

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years.

eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

ViewPoint

PC: Several reports have been published recently about marketing trends and goals. Lead generation is always high on the list and lead nurturing is trending at the bottom of the heap. In a study done by Tech Validate , marketers report that thought leadership content is more effective than lead generation content and that 3rd party analyst content is more effective than content written in house.

The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

The emergence of mobile in particular has made it imperative for marketers to keep up with changing trends. Research shows that marketers rank email as the most effective channel for acquisition and retention, according to a survey from WBR Digital reported by eMarketer.

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The 6 Most Important Social Media Trends of 2017

Contently

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Here are six social media trends that marketers should know about.

8 Key Mobile Marketing Trends

Hubspot

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. eMarketer calculated that U.S.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

Modern Marketing

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. She was seeing traction fall off and was intent on reversing the trend.

Why You Should Question Most Video Marketing Stats You See

Contently

” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. You should also turn to my go-to site for reliable marketing analysis: eMarketer.

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[Report] Nielsen to Track On-Demand Video Content

Content Standard

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 73% of reporters say press releases should contain? eMarketer ). eMarketer ). e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ).

12 Digital Marketing Experts Share Their Trend-Watching Habits

Content Standard

Monitoring industry, consumer, and marketing trends requires daily immersion and dedication. To learn from the trend-watching habits of the best, I asked 12 talented digital marketers to share their expertise. “It’s far better to follow customer trends than marketing trends.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. I’ve partnered with some amazing people to present to you the trends to watch and plan for in 2016.

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Modern B2B Marketing

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. billion—and is predicted to reach $6 billion by 2018, according to eMarketers.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

What social media developments and trends should I be watching? Social Media Trends and Predictions. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. Are These Social Media Trends of 2011 Part of Your Strategy?

How Social Media Drives Better Email Results

Marketing Insider Group

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Which emerging trends do we need to keep an eye on? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Skip Reardon reports the key findings of Keith McFarland, a former Inc.

Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year. Looking to the future, eMarketer analysts anticipate increased investment in video ad spending in China.

Measuring the Value of Social Marketing and Media

Measure Up Marketing

eMarketer estimates that social network ad spending will be $1.3 Public relations is about attempting to favorably influence the impressions and attitudes of a target audience primarily through endorsements (published articles, reports, reviews, etc) by trusted, credible, objective third parties. Marketing Measurement Marketing Trends Marketing marketing measurement marketing media media media and marketing media marketing social media social media marketing

10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Ad Age often acknowledges some of the most creative, and disruptive marketing trends.

10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy)

Content Standard

There is no scarcity of data, predictions, or opinions about social media trends. Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Source: eMarketer.

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Marketing Research to Bookmark for Your Next Blog Post

Hubspot

Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. B2C Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Future trends.

B2B Programmatic Advertising for Beginners

Zoominfo

Not to mention, nearly 70 percent of marketers reported that programmatic yields a greater return on investment than traditional ad buying ( source ). It’s also important to make stay on top of evolving industry trends and continuously expand your offers.

The 30 Best Content Curation Resources for Marketers and Business Pros

Marketing Insider Group

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. Adobe’s CMO.com (@ CMO_com ) – covering marketing and digital trends for marketing leaders.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. eMarketer ). e-Strategy Trends ).

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled. The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future.

Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

MarketingProfs (@ MarketingProf s) – Led by their amazing Chief Content Officer @ AnnHandley , this is one of the best resources covering the latest trends and thought leadership in marketing. Digiday (@ Digiday ) covers the latest trends in digital marketing.

How Millennials in the Workplace Are Revolutionizing Marketing

Content Standard

According to a report from Magisto , Millennials at small- to medium-sized businesses are far outpacing their baby boomer counterparts when it comes to embracing digital content strategy. Digital ad spend will soon overtake TV ad spend for the first time, according to eMarketer.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

e-Strategy Trends ). e-Strategy Trends ). Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. (

Mobile Friendly? Or Mobile First?

Act-On

Nothing about this trend is slowing. As reported in a Wall Street Journal blog post by Alistair Barr, Stone Temple Consulting found significant changes, as shown in the chart above. This image shows the report on Act-On’s home page.

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Only B2B - Untitled Article

Only B2B

According to eMarketer 62.6 Hubspot has a research page which allows you to browse through the reports and download it. For example, buzzsumo free tool to search for trending content or Workstreams Adword performance grader.

Using a Mobile Marketing Strategy to Boost Brand Discovery

Content Standard

Consider the facts: Most consumers today reach for a mobile device over a PC when they want to shop and discover new brands, NinthDecimal reports. But while companies are turning to mobile now more than ever, it still appears their investments aren’t keeping pace with consumer trends.

How Data is Driving Marketing and Other Data News

Modern Marketing

Read the full story on eMarketer. My focus here is one critical trend that will seize the attention of digital marketers in 2016 – the issue of data privacy and how marketers can navigate a delicate balance between protecting and leveraging consumer data.

The Top 10 Stats from 2015 that Show the Importance of Video Marketing

Content Standard

hours each day watching video content in front of a screen in 2015, eMarketer reports. Eighty-four percent of consumers have liked a branded video in their social media news feed, and more than half have watched company videos deployed through email, Animoto reported.

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The State of Marketing Technology, in 12 Charts

Contently

And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology. ” Hat tip to ChiefMartec for bringing it to my attention (it’s also in the eMarketer report I linked above).

How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)

Customer Experience Matrix

That certainly seemed low to me, even after recognizing that the study reports on paid advertising, as opposed to the brand logos you see on everything from football stadiums to a biker’s tattoo.

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Healthcare Marketing: 4 Simple Tips for Reaching Millennials

Fathom

The upside is that now all healthcare marketers have the opportunity to get ahead of trends that are likely to only get more intense as Generation Z comes of age. millennials are active on Instagram ( eMarketer ). 61% of millennials report regularly using Facebook ( eMarketer ).

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