eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset


PC: Several reports have been published recently about marketing trends and goals. Lead generation is always high on the list and lead nurturing is trending at the bottom of the heap. In a study done by Tech Validate , marketers report that thought leadership content is more effective than lead generation content and that 3rd party analyst content is more effective than content written in house.

6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report


This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years.

eCommerce or Brick-and Mortar? A Look at Evolving Trends in the Furniture Industry

V12 Data

A Look at Evolving Trends in the Furniture Industry. Recent research by eMarketer reported that online sales of furniture and home furnishings grew by over 16 percent and sales to nearly $36 billion. eCommerce or Brick-and Mortar?

How to integrate offline campaigns with your digital marketing strategy


According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016.

The 6 Most Important Social Media Trends of 2017


Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Here are six social media trends that marketers should know about.

Welcome to Marketing Stats Summer!


The reporting and revelations kick off tomorrow with 34 Compelling Content Marketing Stats and Facts. eMarketer. State of Search Results: Budgeting Trends [Infographic] , MarketingProfs.

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The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

The emergence of mobile in particular has made it imperative for marketers to keep up with changing trends. Research shows that marketers rank email as the most effective channel for acquisition and retention, according to a survey from WBR Digital reported by eMarketer.

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report


Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices.

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Why You Should Question Most Video Marketing Stats You See


” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. You should also turn to my go-to site for reliable marketing analysis: eMarketer.

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Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

Modern Marketing

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. She was seeing traction fall off and was intent on reversing the trend.

8 Key Mobile Marketing Trends


To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. eMarketer calculated that U.S.

83 Exceptional Social Media and Marketing Statistics for 2014


2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 73% of reporters say press releases should contain? eMarketer ). eMarketer ). e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ).

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

[Report] Nielsen to Track On-Demand Video Content

Content Standard

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content.

Publishers, This Is Your Ticket to Content Diversity


report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81 Chart from eMarketer. Sometimes 2018 has felt like a broken record.

12 Digital Marketing Experts Share Their Trend-Watching Habits

Content Standard

Monitoring industry, consumer, and marketing trends requires daily immersion and dedication. To learn from the trend-watching habits of the best, I asked 12 talented digital marketers to share their expertise. “It’s far better to follow customer trends than marketing trends.

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. I’ve partnered with some amazing people to present to you the trends to watch and plan for in 2016.

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Modern B2B Marketing

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. billion—and is predicted to reach $6 billion by 2018, according to eMarketers.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


What social media developments and trends should I be watching? Social Media Trends and Predictions. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. Are These Social Media Trends of 2011 Part of Your Strategy?

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Which emerging trends do we need to keep an eye on? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Skip Reardon reports the key findings of Keith McFarland, a former Inc.

How Social Media Drives Better Email Results

Marketing Insider Group

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists.

Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year. Looking to the future, eMarketer analysts anticipate increased investment in video ad spending in China.

Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?


Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. eMarketer predicts that Facebook will continue with double-digit growth yearly through 2020. eMarketer estimates that almost half of U.S.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Future trends.

2018 Holiday Shopper Insights Infographic – Part 3


We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies.

Measuring the Value of Social Marketing and Media

Measure Up Marketing

eMarketer estimates that social network ad spending will be $1.3 Public relations is about attempting to favorably influence the impressions and attitudes of a target audience primarily through endorsements (published articles, reports, reviews, etc) by trusted, credible, objective third parties. Marketing Measurement Marketing Trends Marketing marketing measurement marketing media media media and marketing media marketing social media social media marketing

3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people.

Personalization: Damned If You Do, Damned If You Don’t


A recent report from eMarketer looks at a variety of digital factors impacting today’s online customer experience. The eMarketer report also states that US advertisers are pouring more than nine out of 10 new digital ad dollars into the Facebook-Google duopoly.

Are mobile news aggregators on the rise as referral traffic sources?


Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. SmartNews is an app that aggregates and serves “impartial, trending and trustworthy” news through machine learning algorithms.

The 30 Best Content Curation Resources for Marketers and Business Pros

Marketing Insider Group

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. Adobe’s CMO.com (@ CMO_com ) – covering marketing and digital trends for marketing leaders.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. The trend continues to just over 70% by 2019.

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. A similar trend is seen in the industrial sector.

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Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

MarketingProfs (@ MarketingProf s) – Led by their amazing Chief Content Officer @ AnnHandley , this is one of the best resources covering the latest trends and thought leadership in marketing. Digiday (@ Digiday ) covers the latest trends in digital marketing.

How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)

Customer Experience Matrix

That certainly seemed low to me, even after recognizing that the study reports on paid advertising, as opposed to the brand logos you see on everything from football stadiums to a biker’s tattoo.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


e-Strategy Trends ). e-Strategy Trends ). Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. (

Programmatic Ad Formats Mini-Series: Audio


It is always critical to consider the latest trends in digital in order to best understand how to allocate budgets and test budgets and truly reach audiences, and this certainly holds true for audio. and International listening, as well as insights into listening trends.

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10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy)

Content Standard

There is no scarcity of data, predictions, or opinions about social media trends. Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Source: eMarketer.

The State of Marketing Technology, in 12 Charts


And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology. ” Hat tip to ChiefMartec for bringing it to my attention (it’s also in the eMarketer report I linked above).

B2Bs should get Serious about Social

Ambal's Amusings

We asked " What are key marketing trends and predictions for 2010? Not surprisingly, marketers will demand reporting to track the success of these social initiatives. Ardath Albee - eMarketing Strategies for the Complex Sale. 2010 Content Marketing Trends and Predictions.

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9 Highly Reputable Resources for Compelling Marketing Stats


For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled. The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future.

Healthcare Marketing: 4 Simple Tips for Reaching Millennials


The upside is that now all healthcare marketers have the opportunity to get ahead of trends that are likely to only get more intense as Generation Z comes of age. millennials are active on Instagram ( eMarketer ). 61% of millennials report regularly using Facebook ( eMarketer ).

Marketing Research to Bookmark for Your Next Blog Post


Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. B2C Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.