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eMarketer: Programmatic Advertising Trends Q4 2023

33Across

eMarketer reports on the top programmatic advertising trends of 2023. The post eMarketer: Programmatic Advertising Trends Q4 2023 appeared first on 33Across. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to.

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eMarketer: Ad Measurement Trends H2 2023

33Across

eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The report highlights. The post eMarketer: Ad Measurement Trends H2 2023 appeared first on 33Across.

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Marketing Research and Studies News Reports: Twitter’s Decline?

ClearVoice

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do. smm Click To Tweet.

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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

New research from eMarketer shows that it’s up 22.6% According to eMarketer, Google “ will suffer a 3.3% eMarketer estimates that global search ad spend “will decline by 0.2% It’s eMarketer’s prediction for 2021 B2B advertising spend. Despite all the challenges of 2020, B2B digital advertising is doing great.

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LiveIntent Featured in eMarketer’s Email Marketing 2019 Report

Liveintent

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. I was thrilled and honored to be featured in the pivotal report highlighting how email is still a leading touchpoint for both consumers and marketers.

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Most US Industries Have Not Yet Embraced Cookie Alternatives for Programmatic Buying

33Across

eMarketer's Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. Most verticals still rely on third-party cookies for. The post Most US Industries Have Not Yet Embraced Cookie Alternatives for Programmatic Buying appeared first on 33Across.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well. Makes sense. Expertise-based thought leadership (55%).