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Podcast Marketing Statistics for Businesses

Spiralytics

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Startups Magazine ) 82% of organizations that use personas have an improved value proposition. population has listened to a podcast in the past week.

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Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. Solution: Podcasting. Vox Media tested a couple of podcasts and saw great success with the format. ” Why?

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Mike Dickerson on How to Succeed in a Digital-First World

Oktopost

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary. Like What You Heard?

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How to use big data to find sponsors for your podcast and blog

Convince & Convert

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. to pay our team and our freelancers and help us support our podcasts with paid advertising.

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What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course. .”

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Startups Magazine) Over 90% of brands utilize social media for marketing. UChicago) Audio and Podcast Marketing Stats The podcast industry is currently worth $23.56 Demand Sage) An average American listens to 8 podcasts every week. Demand Sage) Over 62% of American consumers listen to podcasts. Intuit) In the U.S.,