Digital Future: Predictive Advertising, Chapter 1 – Five Strategic Trends That Are Changing Digital Forever
QuanticMind
NOVEMBER 16, 2016
Thanks to the proliferation of the largest digital channel by ad spend – pay-per-click (PPC) advertising – as well as programmatic advertising and data-driven targeting, marketing teams are finding new and creative ways to reach audiences with the right balance of precision and scale. Trend 2: Consumers are in charge. Intent is king.
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