article thumbnail

Digital Future: Predictive Advertising, Chapter 1 – Five Strategic Trends That Are Changing Digital Forever

QuanticMind

Thanks to the proliferation of the largest digital channel by ad spend – pay-per-click (PPC) advertising – as well as programmatic advertising and data-driven targeting, marketing teams are finding new and creative ways to reach audiences with the right balance of precision and scale. Trend 2: Consumers are in charge. Intent is king.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. Sparktoro).

Stats 268
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Imagine that you’ve recorded a video for your YouTube channel. 16) Omni-Channel Marketing. If multi-channel marketing was 2018’s buzzword, omni-channel promises to be all the rage in the second half of 2019.

article thumbnail

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names. 15) Omni-Channel Marketing.

article thumbnail

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. Facebook (71%) and Twitter (67%) are close behind…Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%).”