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5 Digital Advertising Trends in Europe 2023

Matchcraft

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. The most frequently purchased video advertising is mobile web, with a quarter of media buyers investing over 61% of their digital budget in this channel. rise in search spending in 2023 compared to an 8.9%

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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

According to eMarketer , programmatic will account for 88.2% According to eMarketer , programmatic will account for 88.2% Smart TV sets, game consoles) – became the fastest growing channel during the pandemic; because video content consumption dramatically increased, investments in CTV reached 9 billion dollars.

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How Financial Institutions Can Offer Each Customer Unique, Real-Time Value

Martech Advisor

Swrve’s Chief Marketing Officer, Tara Ryan, discusses how financial institutions can increase customer trust, loyalty and retention by creating real-time, relevant customer experiences and leveraging multi-channel engagement strategies. In 2018 eMarketer reported that 49.2% increase from previous years.

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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

According to eMarketer , programmatic will account for 88.2% According to eMarketer , programmatic will account for 88.2% Smart TV sets, game consoles) – became the fastest growing channel during the pandemic; because video content consumption dramatically increased, investments in CTV reached 9 billion dollars.

article thumbnail

6 Ad Tech Trends to Dominate Post-Covid World

readwrite

According to eMarketer , programmatic will account for 88.2% According to eMarketer , programmatic will account for 88.2% Smart TV sets, game consoles) – became the fastest growing channel during the pandemic; because video content consumption dramatically increased, investments in CTV reached 9 billion dollars.

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Another study by Emarketer reflects that 90.45 of the Millennials, 77.5%

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4 Exciting Ways Influencers Can Turbocharge Your Marketing

Adobe Experience Cloud Blog

According to eMarketer, this year alone, 69.8 This is the real attention grabber and the easy one: according to eMarketer, influencer marketing returns $6.50 Why Influencer Marketing Is So Big Now. There are two important reasons why brands are using influencer marketing more than ever. over last year. million people.