Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. Here are six social media trends that marketers should know about. Facebook’s mobile transformation is almost complete. By 2020, eMarketer predicts that 59 percent of U.S.

Social Media 167

Social Media Trends Emarketing Media 167

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. Mobile Email. Furthermore, Apple’s iPhone continues to be the undisputed leader in mobile email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% How did the 2020 UEFA European Championship impact display advertising trends? Download Display Advertising Trends 2021. What are mobile display ads?

Display 98

Display Stats Advertisements Advertising 98

ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. Mobile Advertising: The reigning advertising “hotspot”. billion (pre-pandemic-era) now stands at $134.66

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Porch Group Media

JULY 13, 2021

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%). eMarketer).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Digilant

DECEMBER 16, 2019

In 2020 advertisers will be taking a cautious approach to mobile location data and “doing some extra homework before leveraging location data.” ” eMarketer’s Mobile Trends 2020 featuring our own Jenna Umbrianna, is a must-read. Check it out!

Trends 40

Trends Emarketing Mobile Advertising Privacy 40

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Recent Marketing Reports, Updates, and Trends.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. The trend continues to just over 70% by 2019. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

NuSpark Consulting

JANUARY 11, 2013

With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. There are staggering statistics to support these trends. According to Cisco, 85% of all video traffic in 2015 will be video, and all mobile networks will eventually be equipped to handle video calls.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. If you need to tap into that growth, or understand where natural growth might be slowing for your online audience, you need to understand the drivers of these trends. Next year, growth will be 3%. But by 2020?

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Small Business Trends ). eMarketer ). Social media is part of the daily routine for digital natives, and is increasingly visual and mobile.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. eMarketer ). eMarketer ). Mobile ad campaigns are five times more effective than online advertisements. Mobile Marketer ). Appearing in mobile search ad results can increase brand awareness by 46%. Mobile Advertising. Sharethrough ). billion in 2019.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. By 2019, eMarketer predicts that U.S. And in the age of mobile-first advertising , far more on-trend. .

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Martech Advisor

DECEMBER 11, 2019

With 2020 just around the corner, let’s look at the trends and predictions about how 5G will impact marketing in the future. As marketers are bracing themselves for 2020, let’s look at the trends and predictions surrounding 5G’s impact on marketing. 5G’s Impact on Marketing: 3 Trends.

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. eMarketer ). eMarketer ). Mobile devices account for more than 70 percent of YouTube watch time. eMarketer ). eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Martech Advisor

DECEMBER 26, 2019

Within this growth market, Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, writes, Glenn Fishback, Chief Revenue Officer, Smaato. Learn More: How to Enhance Your Product Offering by Expanding into Mobile with an Open API.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Outgrow

MAY 5, 2021

What Are the Latest E-commerce Marketing Trends to Skyrocket Your Sales. And e-commerce marketing trends are evolving just as steadily day by day. You may feel that there are too many e-commerce trends out there and that you may lose count of them. Brands should ensure they are aware of this trend.

Trends 52

Trends Outgrow Planning Paid Search Agency 52

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. 67% of all emails are opened on a mobile device (smartphones and tablets), and smartphones alone make up 50% of all opens.

Stats 79

Stats Email Marketing Trends Work Management 79

ClearVoice

JANUARY 10, 2022

Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Brands are continuing to find success in mobile apps. This was especially true during the 2021 holiday season in which more than half of mobile shoppers downloaded one or more new mobile shopping apps leading into the holidays.

Studies 124

Studies Research Emarketing SMS 124

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . eMarketer ). Wordstream ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. By 2019, eMarketer predicts that U.S. And in the age of mobile-first advertising , far more on-trend. .

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Why should I be interested in mobility?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Digilant

MAY 18, 2021

Many of the trends and consumer behavior changes brought about by the pandemic are now projected to continue long after it’s over. Below we’ve outlined the top 3 digital marketing trends brought on by the pandemic but are here to stay and worth the continued investment. 3 Pandemic-Proof Digital Marketing Trends. this year. .

Trends 52

Trends Advertising Agencies Planning Cable 52

Parse.ly

NOVEMBER 14, 2018

SmartNews is an app that aggregates and serves “impartial, trending and trustworthy” news through machine learning algorithms. We’ve written about trends in non-search Google referrers before, including non-search AMP traffic and Google Quick Search Box , but this was a whole other domain. SmartNews revs up traffic. Given that U.S.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

Choozle

MARCH 27, 2024

Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. It’s also important to make stay on top of evolving industry trends and continuously expand your offers. Programmatic advertising. Check for integrations.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Hubspot

APRIL 21, 2020

The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved. The growing trend of using mobile messaging apps for marketing makes sense. eMarketer ). eMarketer ). eMarketer ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Adobe Experience Cloud Blog

DECEMBER 7, 2016

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. For a mobile team planning a large-scale acquisition campaign, these stats are scary.

Opt-out 48

Opt-out Opt-in Mobile Marketing Thought Leadership 48

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. To better understand these trends, attract new customers, and boost loyalty, quick service restaurants are increasingly investing in location marketing solutions. Around 17 percent of U.S. Enhance Loyalty Programs with Location Data.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. 2015 finally saw a considerable bump, mainly thanks to the surge of mobile advertising. 2015 finally saw a considerable bump, mainly thanks to the surge of mobile advertising. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

illumin

NOVEMBER 10, 2023

Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates. Where Threads can go from here Up until recently, Threads was relegated to mobile use, but the network has recently changed that.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 128

Facebook Rules Advertisements Advertising 128