TV or not TV? That is the question: Insights on World Television Day

ClickZ

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades.

Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

These platforms are known as Over The Top (OTT) streaming platforms, which means they run on connected TVs (CTVs) such as smart TVs and gaming consoles, as well as on devices like desktops, laptops or mobile phones. will drop traditional television.

Ads 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Yes, there are the trends of wide and rapid adoption of social media, combined with unprecedented growth in the use of mobile apps and mobile search, and the growing influence of younger generations entering the workforce.

The 6 Most Important Social Media Trends of 2017

Contently

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. Facebook’s mobile transformation is almost complete. Mobile was a huge buzzword a few years ago, but recently it seems like many marketers have forgotten that we’re still in the midst of a massive transition away from desktop devices. In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile.

The Top 5 Reasons for Mobile Marketing [Data]

Hubspot

According to eMarketer , there will be 73.3 According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. of them mobile market. This brings me to reason #1 for mobile marketing : Reason #1 –Timing. With the ever-expanding market of mobile (and smartphone) users combined with the paucity of companies marketing to them, now is the time to make the most out of mobile marketing.

The Power of Pre-Roll Mobile Advertising in Connecting with Millennials

Content Standard

As marketers embrace video and mobile advertising as pathways to Millennials , next on the list is identifying which formats and channels are most effective in catching this crowd at the right moment and motivating them to come back for more context in the future. Pre-roll has been around since 2008 , and on a surface level these little ads are not much different from regular television commercials.

How to capitalize on the Summer Games with an omnichannel digital strategy

Choozle

According to eMarketer , digital advertising spending will cross $191 billion this year, accounting for over two-thirds of total media ad spending. Instead, consumers will be streaming video content on multiple device types like mobile, desktop, connected tv.

Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Ads that were intrusive to their experience—like pop-ups, mobile ads designed for accidental clicks, pre-rolls, and banners—topped the list.

87.7% of US Native Advertising will be Purchased Programmatically by 2020

inPowered

A report, recently published by eMarketer , presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020 native advertising will be more programmatic and mobile, but less social. The eMarketer analyst goes on to say, “Native advertising outside social platforms still faces many of the same challenges as it did in 2018, including advertiser clients not educated about native formats and native creative.”.

Connected TV buying for special events | choozlechat ep. #16

Choozle

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. Traditional television is based on unreliable, old school units of measurement.

Buy 65

How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Plus, Google uses mobile-first indexing to rank pages in search. eMarketer. Regardless, everything you publish must be 100% optimized for searches and mobile. Direct mail, event marketing, television spots, and print advertising are still a core focus for many marketers.

Budget 211

How AI Impacts Video View Time and Engagement [New Data]

inPowered

6 out of 10 people would rather watch online videos than television. Mobile video consumption rises by 100% every year. 75% of all video plays are on mobile devices. eMarketer). times more likely to watch video on their mobile phones. 92% of users watching video on mobile will share it with others. Online video marketing has been a big topic of discussion for marketers much of this decade – and rightfully so.

View 75

What is: audio advertising?

Choozle

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. online adults and 17 percent of European online adults stream music on their desktop or mobile phones.

45 Emerging Technology Stats to Know in 2020

Hubspot

eMarketer ). In 2018 mobile VR made $3 billion globally, in part due to purchases related to the mobile app Pokemon Go. It's estimated that AR platforms such as mobile and AR glasses-related apps will hit 2.5 eMarketer ). eMarketer ). Image Source: eMarketer.

Stats 69

Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?

ClearVoice

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. eMarketer predicts that Facebook will continue with double-digit growth yearly through 2020. eMarketer predicts the company to top $630 million in video ad revenue this year, which is enough to help Twitter take home slightly more than 8 percent of overall social video ad revenue. eMarketer estimates that almost half of U.S.

How Millennials in the Workplace Are Revolutionizing Marketing

Content Standard

These differences are echoed when it comes to mobile spend. Nearly half of Millennials allocate the bulk of their budgets to mobile; boomers allocate just 10 percent. Millennials, on the other hand, see digital and mobile at the core of all their marketing efforts. Digital ad spend will soon overtake TV ad spend for the first time, according to eMarketer. They offer a lot of unique capabilities that something like television doesn’t offer.”

Ads are Becoming More Interactive in 2019 – Both Online and Out-of-Home

Digilant

From gas station television screens to eye-catching videos filling Times Square with color, digital advertisements are extremely dynamic and attention driven. According to eMarketer, the use of location to track actions will increase in 2019, as will the growth of ads that are highly relevant to consumers. The same can be said about smaller interactive messages viewed on mobile devices.

Preparing your holiday advertising in 2020

Choozle

According to new research from Salesforce, 47 percent of consumers reported that they are more interested in shopping online, with 23 percent opting for mobile in-app shopping, and 32 percent invested in click-n-collect services. Mobile engagement .

Why social commerce will rule social media in 2020

Buffer Social

Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. What’s coming to social media in 2020?

Rules 80

Why Marketers Are Embracing Live Videos

Biznology

Those changes include the arrival of Netflix as well as mobile phones with web access and the all-important social media. Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. Moreover, since Facebook Live is not like regular television, it accumulated a great audience – just because the viewers were sharing their views about Brexit with others.

Video 122

What are CMOs’ Most Important Media Channels?

V12 Data

Mobile Video – 56%. In particular, more than 51% of respondents ranked linear television as either highly or extremely important. Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). Mobile ad campaigns are five times more effective than online advertisements. Mobile Marketer ). Appearing in mobile search ad results can increase brand awareness by 46%. What are CMOs’ Most Important Media Channels?

Measure the ROI of Digital Advertising Beyond Revenue Impact

Marketo

Here’s how to measure ROI using soft metrics for three popular digital advertisements—mobile video ads, native advertising, and programmatic advertising : 1. Mobile Video Ads. Mobile video advert i sing can be more effective than regular web video advertising or even television advertising. This is because mobile is a much more intimate medium—it’s less of a shared experience and has fewer distractions. Measuring the ROI of Mobile Video Advertising.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( Mobile matters. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). eMarketer ). eMarketer ). eMarketer ). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

The New Economics of TV Advertising

LiveRamp

With addressable TV growing more than 20 percent per year, according to eMarketer , advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits. eMarketer found that, across generations, people spend 78.4 percent of their TV viewing time watching traditional television and 21.6 [Editor’s note: This article has been reposted with permission from the ANA. View the original article here.].

CPM 40

Voice Marketing: How to Really “Talk” to Consumers

Digilant

Voice marketing, or the act of reaching consumers through audible assistants in homes and on mobile devices, is all about confirmation, assistance, and entertainment. According to a recent eMarketer report, 62% of US Senior Decision Makers will be investing in voice marketing within the next 2 years. Voice marketing, now placed as that small device in the corner of the room, will soon jump into television screens, cars, kitchen appliances, and into every aspect of our daily lives.

Lack of Strong Marketing ROI Tools May Inhibit Digital Ad Spending

Content Standard

In fact, consumers now spend more time on their smartphones than in front of the TV; consumers spend about 2 hours and 57 minutes on their phone daily, compared to 2 hours and 48 minutes in front of the television, according to Flurry , a mobile analytics company. Moreover, users are now more apt to watch video on digital devices: Digital video views are on the rise, while time spent watching video programs on TV is declining, eMarketer reported.

Video Boom Leaves Brands Clamoring for More Digital Video Content

Content Standard

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. People continue to shift their video-watching time to digital devices, including computers, mobile devices, and other connected devices. Americans now spend an average of 5.5

It’s Time to Seriously Start the Conversation on Voice Marketing

Digilant

Voice marketing, or the act of reaching consumers through audible assistants in homes and on mobile devices, is all about confirmation, assistance, and entertainment. According to a recent eMarketer report, 62% of US Senior Decision Makers will be investing in voice marketing within the next 2 years. Voice marketing, now placed as that small device in the corner of the room, will soon jump into television screens, cars, kitchen appliances, and into every aspect of our daily lives.

Learning from Our Past Mistakes: A 2015 Guide to Video Storytelling

Content Standard

Mary Meeker made news earlier this year when she shared that people are already consuming more content via mobile devices than desktops. Marketing investment will shift accordingly, with mobile-focused spend exceeding desktop spend in late 2016 , according to eMarketer. Video is, by far, the most effective way to reach consumers on mobile and social platforms. You could hear it echoing through the halls of marketing departments across America: “We need a blog!”

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

eMarketer. Gartner predicts 40% of specialized mobile and social marketing jobs will be absorbed into generalist roles, or replaced by automation, by the end of 2022.

3 Viral Marketing Campaigns That Are Worth the Catch

Marketo

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. Being that Snapchat is a mobile app, these sponsored geofilters not only follow users wherever they go, but they are relevant to that particular user’s location.

Viral 70

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Twitter and Facebook may be huge now, but video and mobile are the new frontiers. Mobile 2.0

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. Gordon Plutsky describes how to use five marketing platforms–website, email, custom content, social media and mobile–in tandem to create an effective and comprehensive marketing media channel.

How to Analyze Twitter Data

Sprout Social

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. According to eMarketer, roughly 66% of businesses use Twitter for marketing efforts. Mobile Footprint: The top used wireless carrier for your audience. With a 140-character limit, it’s easy to think of Twitter as a basic platform.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Twitter and Facebook may be huge now, but video and mobile are the new frontiers. Mobile 2.0

UGG Boots, Mason Jars & Other Trends That Marketing Made You Like

Hubspot

However, it wasn't until this movement joined forces with the power of television that it really started to take off. And to fuel our desire even further, Apple also leverages exclusivity by deliberately restricting the number of iPhones it releases to customers and mobile phone providers. Well, research from eMarketer found that in 2013, around 70 million Americans used music streaming services like Spotify and Pandora or downloaded music on their phones.

Dwell 58

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” And 37% of buyers have consumed b2b content using a mobile device. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. And 94% watch television shows on (gasp!) televisions, versus 23% who view TV shows online. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels.