ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Marketing Insider Group

DECEMBER 8, 2021

Because these developing techs could help you improve your customer service and yield impressive ROI next year. And according to Emarketer, 66.6 You may be thinking, “Well, that’s social media – and social media isn’t my game.” All indications are that voice search, far from being a flash in the pan, is here to stay.

Practices 293

Practices Tips Business Emarketing 293

Biznology

JUNE 23, 2017

eMarketer ). MEASUREMENTS: Media or social? To measure effectiveness, Google Adwords uses more traditional digital media measurements like: impressions , clicks, click-through rate , and conversions. ROI: Return on ad investment? Google and Facebook accounted for almost 100% of all the growth in U.S. Which one and why?

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Martech Advisor

DECEMBER 23, 2019

However, according to a report from eMarketer , while 86% of B2B marketers have a content marketing strategy, only 11% describe their strategy as being “very effective.” If you find you aren’t seeing an ROI on certain pieces of content, don’t be afraid to walk away from assets that aren’t serving you.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Content Standard

OCTOBER 9, 2018

You’re already demonstrating impressive content marketing ROI and now, rather than raising a skeptical brow, the C-suite is enthusiastically asking you what comes next. Here’s how you can build a scalable content strategy that continually generates ROI and the challenges you need to watch out for along the way.

ROI 79

ROI Enterprise Management Content Marketing Marketing Budget Creation 79

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). Companies see $40 ROI for every $1 they spend on email marketing. Content marketing statistics for social media. billion people worldwide now use social media. percent of millennials in the United States are social media users. eMarketer ). eMarketer ). Jumpshot ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. SEO Tribunal ) The average time to see ROI-positive results from Local SEO is 4.76

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 44% of marketers are struggling to measure return on investment (ROI) ( Kentico ). Just 8% of marketers are able to attribute ROI to their content plan ( Kentico ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Contently

SEPTEMBER 20, 2016

Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase).

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Relative performance. Influencers.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Porch Group Media

SEPTEMBER 24, 2019

What are CMOs’ Most Important Media Channels? As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. The top channels CMOs prioritized as being very important or extremely important included: Social media – 79%. Traditional Media Channels.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . Companies are adjusting their formulaic approach to achieve the biggest ROI. Social media marketing has always been a data and numbers game. In fact, eMarketer estimated that Facebook will lose 2 million users ages 24 and under. How companies have begun to change.

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. ROI, Once Again. Measuring ROI was listed, again, as the biggest challenge to 58.7 billion, representing 16 percent of all digital ad spending globally, according to eMarketer.

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. emails, social media, paid search, etc.) Why marketers should care about performance marketing.

Marketing Attribution 97

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 97

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network?

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

Webbiquity

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

DAGMAR Marketing

APRIL 5, 2022

Some of the most common benefits a company can receive from PPC ads are: Instantaneous results Boosts brand recognition in your area An overall higher return-on-investment (ROI). These ads can appear on social media platforms, applications and even on a website you visit. digital ad spend (eMarketer). Benefits of PPC Ads.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Biznology

APRIL 15, 2013

Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED. SOCIAL MEDIA JOBS: Have declined for about 1.3% source: eMarketer ).

Social Media 80

Social Media Gartner Media Multi-Channel 80

Zoominfo

MARCH 12, 2018

In turn, this delivers a higher ROI. Here are a few suggested best practices to consider when developing your programmatic advertising strategy: Cover all your bases: If you want ad campaigns to generate results, consider all available channels including display, mobile, video, and social media. Bigger returns. Check for integrations.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Go Beyond SEO

JUNE 14, 2022

Track Your ROI. You can use your videos on your website, social media, newsletters, and ad campaigns. According to eMarketer, 75% of all videos are played on mobile devices. Video stories shared by your happy clients nearly guarantees you’ll accomplish these six goals. Increase Conversions and Sales. Build Multi-Purpose Content.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Share one example of ROI tool/strategy that has worked either for you or your client." Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! " Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

Paid Content 48

Paid Content ROI Advertisements Advertising 48

ClickZ

JANUARY 15, 2021

Jivox’s Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Jivox’s impact on ecommerce marketing.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Porch Group Media

NOVEMBER 10, 2022

It’s often the first thing people do online; 58% of users check their email before they check out social media or the news. One of the reasons email is so popular is because of the incredible ROI it brings in. The average expected ROI is $42 for every $1 you spend on email marketing. Table of Contents. Email Usage. Mobile Email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Porch Group Media

NOVEMBER 12, 2020

Emarsys) 59% of marketers cite email as their number one source of ROI. According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). The Social Bakers social media trends report shows that Facebook and Instagram are particularly good for marketing to millennials and Gen Z.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Biznology

OCTOBER 21, 2013

How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. Image by None via CrunchBase. Measurement. Conclusion.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Content Standard

AUGUST 11, 2015

The lack of effective measurement tools to prove marketing ROI could be to blame. jumped by 16 percent, or $3 billion year over year, according to recent data from Standard Media Index. The gains in digital came at the expense of traditional media, particularly TV. Digital ad spending in the U.S.

Paid Search Agency 40

Paid Search Agency Paid Content Budget Programs Spending 40

SendX

JANUARY 18, 2021

When deciding which marketing channel to employ for their goals, many marketers and business leaders have unanimously agreed that email marketing is still the most rewarding way to boost consumer service and offers 4000% RoI , the highest of all marketing channels.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Contently

SEPTEMBER 12, 2016

Keeping track of all the most effective social media techniques can be dizzying. Because effectively using social media requires Rubik’s Cube-like logic. With that in mind, here are seven social media stats we’ve compiled from around the web that should help you start to crack that cube.

Stats 60

Stats Social Media Social Marketing Media 60

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Contently

JUNE 17, 2016

Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). One revenue stream that isn’t helping most media companies is native advertising.

Media 60

Media Mobile Advertising Emarketing Paid Search Agency 60

Contently

JUNE 17, 2016

Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). One revenue stream that isn’t helping most media companies is native advertising.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. ROI, Once Again. Measuring ROI was listed, again, as the biggest challenge to 58.7 billion, representing 16 percent of all digital ad spending globally, according to eMarketer.

Paid Search Agency 103

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 103

Zoominfo

OCTOBER 22, 2019

In turn, this delivers a higher ROI. Here are a few suggested best practices to consider when developing your programmatic advertising strategy: Cover all your bases: If you want ad campaigns to generate results, consider all available channels including display, mobile, video, and social media. This number is expected to rise to 85.2%

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Porch Group Media

AUGUST 10, 2021

Clearly, triggered emails bring significant value and ROI as they generate almost 5 times the click rate. According to eMarketer, 70 percent of people expect a personalized experience. Personalized emails generate a median ROI of 122%. According to a 2019 report by Acoustic, mobile open rates may be as high as 52.9%

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98