Porch Group Media

OCTOBER 1, 2020

More than 55% of marketers have reported receiving the best ROI from email campaigns. In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

Social Media 58

Social Media Social Marketing Trends Media 58

Choozle

MARCH 20, 2024

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. These trends span across all demographics, including the once-hard-to-reach older age groups, giving advertisers a wealth of possibilities to engage with all audiences.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. marketers to examine their experiences and views on the expanding retail media landscape. No respondents reported being unaware of them.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Martech

APRIL 1, 2022

Viewers are flocking to AVOD, an eMarketer study shows. In 2022, more advertisers will proactively seek out planning and buying solutions that include this coveted data.”. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Advertisements Advertising 101

Marketing Insider Group

DECEMBER 3, 2020

When you arrive at the Report, select “United States” from the Region filter. What We Can Decipher From the Top Trending Topics. According to research from emarketer , total retail sales will drop 10.5% Regarding the consumption trends specifically, Gingiss made it clear how many of the Trending Topics were connected.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Porch Group Media

NOVEMBER 12, 2020

These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. A Cargurus.com report revealed that 55% of shoppers now say they prefer NOT to visit the physical dealership. According to Emarketer, 90.4% of Millennials, 77.5%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. emails, social media, paid search, etc.) They also help with recruitment, SEO and tracking/reporting.

Marketing Attribution 97

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 97

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. Comparing the chart here to the smartphone growth chart above reveals that media buyers have done a relatively decent job of keeping up with the mobile boom. For one day a year, slideshows are cool.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Porch Group Media

FEBRUARY 26, 2020

How Effective is Social Media for Lead Generation? Social media is firmly entrenched as part of our everyday lives. Who Uses Social Media? Social media is used by consumers across generations. Social media is used by consumers across generations. According to recent research by Emarketer, 90.4%

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Porch Group Media

AUGUST 23, 2022

Introduction to Retail Media Networks. Retail media is becoming one of the fastest growing channels available today, representing the next evolution of advertising. So why is this trend so hot now? Amazon launched the first media network in 2012 and since has dominated the space. What is a Retail Media Network?

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022.

Differentiation 102

Differentiation Research Brand Identity Branding 102

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. And, eMarketer says digital video will grow by double digits through 2020 going forward. Here are this years’ top social media trends. million people. Facebook Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Porch Group Media

APRIL 22, 2021

Social media is firmly entrenched as part of our everyday lives. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Albert

AUGUST 24, 2018

This December, the New York Times collapsed its programmatic sales department into the larger sales team as one part of a broader reorganization, Digiday reports. Buzzfeed is another notable example of this trend. Some companies are even erasing it completely. The Factors at Play. Streamlining the Process.

Advertising Agencies 66

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 66

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Digilant

NOVEMBER 6, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies. Media Consumption.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40

NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. When you arrive at the Report, select “United States” from the Region filter. What We Can Decipher From the Top Trending Topics. Black Friday. Cyber Monday.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

QuanticMind

NOVEMBER 16, 2016

This is why it’s important to keep up with strategic trends like the ones we’ll cover here. Here are five strategic trends that provide key insights on what lies ahead. . Trend 1: An omni-channel strategy is a true competitive advantage. Trend 2: Consumers are in charge. Intent is king. Intent is king.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. billion—and is predicted to reach $6 billion by 2018, according to eMarketers. Here’s a quick look at 3 future trends for early adopters : 1.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. The surge in video interest created a powerful imperative for companies to identify where video fit in their own marketing plans. That’s good news for marketers hoping to amplify video’s effectiveness through social media sharing.

Stats 63

Stats Video Marketing Verticals Emarketing 63

Porch Group Media

NOVEMBER 10, 2022

It’s often the first thing people do online; 58% of users check their email before they check out social media or the news. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. Also according to an eMarketer study, the median email marketing ROI is 122%.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Martech Advisor

DECEMBER 12, 2019

The concept of Free Shipping day was conceived by Luke Knowles in December 2008 when he noticed a trend of dipping online shopping around December 10. Learn More: 88% Customers Say, Shipping Experience Is An Influential Factor In Building Customer Loyalty, Reports ShipStation. Plan your inventory.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10+ Essential Research Reports & Guides for B2B Marketers. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Report Uncovers Trends About How B2B Marketers Use Social Media. Image courtesy of eMarketer.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. As for your content, setting up well-planned and thought-out call-to-action phrases in your Instagram captions can make all the difference.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Content Standard

JUNE 19, 2015

Mobile search and video content are outpacing almost every form of discovery and every media format. Consider the facts: Most consumers today reach for a mobile device over a PC when they want to shop and discover new brands, NinthDecimal reports. Mobile video content marketing is one arena plagued with this discrepancy.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Choozle

SEPTEMBER 13, 2020

Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. As for the overall market, eMarketer predicts that there will be a 10.5 And going into the 2020 holiday season, the question remains, will it continue? Black Friday crowds no more.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55

Martech Advisor

OCTOBER 1, 2019

This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. travel-related companies will overtake CPG in digital advertising spending in 2020, with a projected $13 billion on digital media, compared to CPG’s expected $12.8 Digital technology drives this trend. In fact, U.S.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Content Standard

DECEMBER 8, 2016

After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

SnapApp

MARCH 15, 2017

The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.) 63% of users plan to increase their marketing automation budget this year. . eMarketer. . Google Trends. . Regalix. . reduction in marketing overhead.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Contently

SEPTEMBER 20, 2016

Earlier this year, Twitter paid a reported $10 million for the global rights to live stream 10 of the NFL’s Thursday Night Football games. Twitter also penned a live-streaming deal with the NBA in July that will have the social media platform broadcast exclusive original content created by the league. There will be 5.5

Cable 60

Cable Broadcasting Television marketing Twitter 60

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Social media can produce the same effect. So why are they complimentary?

Social Media 100

Social Media Media Burn Rate Web 2.0 100