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What Facebook and Salesforce’s recent acquisitions mean for email

Liveintent

” As eMarketer reported, email is consumers’ preferred channel for receiving messages from retailers, beating out apps, social media, websites, and texts. channel) changes its algorithm, owns your audience, and keeps your data locked inside a walled garden. And Facebook acquired Kustomer, a CRM platform.

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How D2C healthcare marketers can stay flexible in 2021

Liveintent

Facebook’s ad revenue may be increasing, but it’s not happening at the rate eMarketer predicted. And they can’t do that if their data is locked behind Facebook’s walled garden, never to be activated outside of that singular platform. “CPM, CPC, and CPAs are going to go up.

ROAS 62
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The Rise in Cybercrime: Should Ecommerce Businesses Be Worried?

Convert

Source: eMarketer. Modern cybercriminals use techniques ranging from ransomware – software that locks you out of your system until a ‘ransom’ is paid – to formjacking – where hackers add a script to your form page which is able to lift customers’ details as they type them in. What Are the Risks and Threats?

eCommerce 105
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Email isn’t dead, but it sure is low on gas

Heinz Marketing

If consumers can’t control it, they can’t trust it, and they invest their mindshare elsewhere, which is why email engagement was down by double digits in some markets last year: 11% decline in CTR – eMarketer. 17% decline in click-to-open – eMarketer. 65% of time on smartphones communicating – eMarketer.

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COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

Additionally, we’ve included tactics and channel recommendations to help you zero in on these trends to remain in lock with consumers. . According to eMarketer, time spent with digital audio increased 8.3% 3 Pandemic-Proof Digital Marketing Trends. Amazon Shopping Gives Google a Run for its Money. of that growth. . CTV Surppases Cable.

Trends 52
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The Rise of Account-Based Marketing, in 7 Charts

Contently

As eMarketer points out , the concept of ABM has actually been around for more than a decade. There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Micro-moments. Conversation marketing. I could go on. (In The top of that funnel is usually very wide.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Create a compelling offer to lock-in your current customers for a longer term.

Tactics 100