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Podcast Marketing Statistics for Businesses

Spiralytics

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

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Mike Dickerson on How to Succeed in a Digital-First World

Oktopost

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary. Like What You Heard?

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What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Startups Magazine) Over 90% of brands utilize social media for marketing. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8% DemandMetric) Nearly 60% of marketers recognize the value of blogging.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! 50 newsletter signups (potential leads). But there are also residual values to consider. Ardath Albee's book eMarketing Strategies for the Complex Sale. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee's Tip. Yes, again.

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What We Learned From Our First Year on Medium

Hubspot

While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. According to 2016 research from eMarketer , 86% of time spent on mobile devices is spent in apps rather than internet browsers. Looking Ahead.

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9 Podcast Trends You Can’t Ignore in 2020

Single Grain

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. Podcasts are so popular because it's an easy-to-consume format for both business and personal topics.