markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software. . But I watch video all the time.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

NuSpark Consulting

JANUARY 21, 2012

Maximizing Lead Generation: The Complete Guide for B2B Marketers. The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. A great overview on how to keel leads in the pipeline.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Vidyard

JUNE 25, 2015

In fact, as YouTube, Vine and Vimeo rise in popularity, the time is ripe for B2B marketers to explore how video can boost their content game – from brand awareness to lead generation. Don’t forget to use your marketing automation and other tools to handle tasks like lead capture and routing.

Video Marketing 52

Video Marketing Top of Funnel Paid Search Agency Best Practices 52