KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Ambal's Amusings

MAY 17, 2010

Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. " Ardath Albee helps her clients create customer-focused eMarketing strategies that generate more sales-ready. eMarketing Strategies for the Complex Sale by Ardath Albee.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Contently

DECEMBER 12, 2016

ABM is a marketing strategy in which the marketing and sales teams focus on courting specific clients, rather than determining their sales pipe based on whatever companies come to them. In traditional B2B marketing, marketers move prospects through the funnel toward a sale. The top of that funnel is usually very wide.

Account Based Marketing 60

Account Based Marketing Top of Funnel Work Management Marketing Automation Services 60

Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. but that percentage is growing fast.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! "Simple Content Creates Quality Leads!"

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Salespeople need leads—right now.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. eMarketing Strategies for the Complex Sale. Click and download FREE eBook from Marketo and ClickDocuments. What actions should marketers take in 2010?"

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Remember that social media is all about conversations, and sharing interesting information with people you trust.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ambal's Amusings

MAY 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? What is lead nurturing?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 10, 2016

Whether a lead is at the top of the funnel and just engaged with your company, an MQL who’s interested but not ready to purchase yet, or a new customer that just signed, your marketing automation system lets you track and analyze their behavior throughout each stage of their journey.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 19, 2016

Dynamic Duo: Close More Deals with Sales and Marketing Alignment. Dynamic Duo: Close More Deals with Sales and Marketing Alignment. Do you have what it takes to align with sales to close more deals? Read on for more on lead scoring and other tips to improve sales and marketing alignment.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

APRIL 29, 2010

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Think right time, right information.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

When done well, mobile video ads provide helpful information that drives traffic to your website, increases brand awareness, and is valuable enough for social sharing. The quick tips are fun and informative—and over 35,000 of their followers choose to have their ads in their feeds. billion this year.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

The internet is a resource for information – for anything, and everything. A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. marketing managers, sales managers, etc.) so you get more relevant leads.

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

Adobe Experience Cloud Blog

MAY 30, 2013

Author: Jon Miller (@jonmiller) By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads. An Example.

Lead Nurturing 48

Lead Nurturing Curation Sales Qualified Leads Lead Scoring 48

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. Get Customers. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. B2C websites may be able to focus content solely on product information.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Hubspot

NOVEMBER 18, 2020

Leads coming through? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. Check — and fist bump.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

The Point

APRIL 16, 2014

The 44-page guide is based on 400 in-depth reviews and more than 10,000 comparisons performed by Marketing Automation buyers, and provides a very detailed and useful comparison of the leading brands. The guide also includes insights from leading marketing automation practitioners. Marketo has done a couple of acquisitions.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Ardath Albee's book eMarketing Strategies for the Complex Sale. Brian Carroll's book Lead Generation for the Complex Sale. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Since then, this particular research has been referenced countless times in different pieces of online content: While content creation is easier when you simply repost already existing information, if you do this, it has a negative effect on your campaigns. Divulge interesting (and new) information to your consumer or B2B audience.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48