Martech

OCTOBER 12, 2023

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. While this level of transparency is not a common practice in the industry just yet, marketers should be looking for a partner that aims to achieve it with their own attribution models.

Advertising Agencies 122

Advertising Agencies Emarketing Validation Touchpoints 122

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. eMarketer ). eMarketer ). Across all industries, the average email open rate is 17.8 percent open rate — the highest of any industry. Pew Research ). eMarketer ). Pew Research ). SmartInsights ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

JUNE 27, 2019

As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. Statistics from eMarketer recently discovered that total digital ad spend in the U.S. is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2 percent of estimated total US ad spending.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

Ambal's Amusings

OCTOBER 29, 2009

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Fortunately I had great support from some wonderful people who I consider luminaries in the industry. Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards?

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Content Standard

NOVEMBER 16, 2023

Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. They have access to a wealth of information and can conduct their own research to make informed decisions.

Marketing & Strategy 93

Marketing & Strategy Buyer Personas B2B Emarketing 93

SnapApp

JULY 8, 2016

Keeping up with all of the latest news on your own is tough, so let us do all the research for you. eMarketer presents research that might give you some clarity regarding the effectiveness of your content. Here’s why journalists need marketers, and vice versa, to thrive in their respective industries. Ronell Smith, Moz.

Research 48

Research Emarketing B2B Sales Marketing Automation Services 48

ClearVoice

OCTOBER 14, 2022

Content marketing effectiveness relies on adapting content strategies to meet the industry’s and consumers’ changing needs. When it comes to content marketing usage, the majority of your audience is online with 85% of adults going online on a daily basis ( Pew Research ). The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Liveintent

MAY 18, 2023

Emarketer projects that retail media ad spend in the U.S. Retail media is good for advertisers: Regarding RMNs’ future impact on the ad industry, 88% predict a positive effect through new opportunities for brands to reach customers. marketers to examine their experiences and views on the expanding retail media landscape.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Porch Group Media

AUGUST 10, 2021

As consumers, the way we engaged, researched and bought from brands completely changed. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. This this is a high-level overview and varies by industry. . Statista ) In 2021, 4.03

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Hubspot

JANUARY 27, 2020

While many of the major emerging technologies are getting more accessible, you could also still be wondering, "Which might be worth investing in for my industry specifically?" For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. eMarketer ). Pew Research Center).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Outbrain

JANUARY 14, 2019

It’s working for them-eMarketer forecasts that in 2019 Google and Facebook will earn 60% of global digital advertising revenues. Journalism, once a prestige industry, has been commoditized. The post Tough Choices Ahead for the Publishing Industry appeared first on outbrain.com.

Advertising Agencies 39

Advertising Agencies Terms and Conditions Emarketing Custom Publishing 39

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Promoting your virtual events on LinkedIn or in industry newsletters. Renowned researchers Les Binet and Peter Field have identified two main levers of marketing: long-term brand building and short-term activation.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Go Beyond SEO

JUNE 14, 2022

You have to work to gain your customer’s trust, especially if you’re handling sensitive matters or if you’re in an industry that many people are unfamiliar with ( like SEO ). Pew Research Center found that 85% of Americans currently own a smartphone, and what are people doing on their smartphones? Boost Your SEO Efforts.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. Finally, pay attention to industry happenings. Do this by subscribing to trade and industry group blogs. Conduct your research: Bring together all your research. You may assume B2B companies are all in with content marketing. It is a top tactic. To do this, use tools. That’s broad.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Scoring 290

Navigate the Channel

JUNE 9, 2023

In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. The statistics vary across retail and wholesale sites and by geography , but research shows the average abandoned cart rate is at about 75%, but some industries lose upward of 83% of potential sales from cart abandonment. was $705 billion.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

Porch Group Media

NOVEMBER 12, 2020

Consumers today shop, research and conduct their daily lives across an ever-increasing number of digital outlets and online channels. These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. According to Emarketer, 90.4%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Business Brainz

DECEMBER 3, 2020

Having a better understanding of your target audience, their industry, their challenges and pain points can help to speak their language better. Research can help B2B marketers in building engaging content. Recent eMarketer shows digital B2B ad spend is up 22.6% People deal with people, and not machines.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Business Brainz

DECEMBER 3, 2020

Having a better understanding of your target audience, their industry, their challenges and pain points can help to speak their language better. Research can help B2B marketers in building engaging content. Recent eMarketer shows digital B2B ad spend is up 22.6% People deal with people, and not machines.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Marketing Insider Group

DECEMBER 3, 2020

Instead of only being able to break down audience content consumption by Job Area, this update now allows you to analyze audiences by Industry , too. First, we’ll choose “Explore by Industry” from the buyer selection dropdown menu followed by “Retail and Consumer Goods”. Company Sub-Industry.

Analysis 229

Analysis Budget Programs B2B Work Management 229

KoMarketing Associates

DECEMBER 7, 2017

Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you. This is one thing that the B2C industry does really well. Target Users Where They Hang Out.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Improvements to email strategies can yield better engagement and ROI.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Parse.ly

JANUARY 22, 2019

The digital media industry is not exactly heading into 2019 with unbridled optimism. Data and market research are important for understanding audience behavior, but so is getting feedback directly from real people. eMarketer: Don’t make your content frustrating on mobile. Often, that mindset is killing time in small increments.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Webbiquity

JUNE 23, 2015

Here are four key takeaways from this research: • Do feed the gorilla. print industry. • Be like Avis. The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). eMarketer ). print industry. ( MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

KoMarketing Associates

SEPTEMBER 16, 2014

Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. Mobile is The Fastest Growing Niche.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Launch Marketing

JULY 28, 2021

In fact, a study by eMarketer predicted that 122.7 In most cases, the voice assistant will respond with a short answer, but other times can lead the inquirer into a more in-depth research phase. Think about the popular questions people are asking about in your industry. million people will use a voice assistant in 2021.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% However, across certain industries – for example, Financial Services, mobile devices aren’t quite proving quite as popular, with a notable decline in impressions. And across industries the numbers are even more impressive!

Display 98

Display Stats Advertisements Advertising 98

Convince & Convert

JULY 17, 2017

This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Measuring ROI was listed, again, as the biggest challenge to 58.7

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

KoMarketing Associates

JANUARY 27, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

EveryoneSocial

APRIL 1, 2021

Social listening is a key component for customer research that can have a major impact on a company’s bottom line. And the conversations are more natural since they are user-generated and uninfluenced by a survey or market research environment. World Economic Forum) 54% of social browsers use social media to research products.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. Other things influencing the price include: Type of industry. Juniper Research) $100 million: Amount per day U.S. In the U.S., Targeted device.

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

Business Brainz

DECEMBER 3, 2020

Having a better understanding of your target audience, their industry, their challenges and pain points can help to speak their language better. Research can help B2B marketers in building engaging content. Recent eMarketer shows digital B2B ad spend is up 22.6% People deal with people, and not machines.

Top of Funnel 40

Top of Funnel Account Based Marketing ABM Content 40

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. Via eMarketer. How to Protect Your Online Reputation and Close the Deal.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Porch Group Media

OCTOBER 1, 2020

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. One area marketers cited as needing improvement is the ability to personalize emails, as stated by 67% of marketers in eConsultancy and Upland Adestra’s research.

Stats 71

Stats Email Marketing Trends Planning 71

Stevens & Tate

APRIL 1, 2020

The COVID-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. Coronavirus: Emarketer lowers Global Ad Spend Projections for 2020. While at the same time they prioritize reviewing new listings, claims, and verification’s for critical health related business.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Only B2B

DECEMBER 23, 2019

According to eMarketer 62.6 Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good. Hubspot has a research page which allows you to browse through the reports and download it. A Case studies are winners too! percent of U.S.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62