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E-commerce booms for Black Friday 2023 – is it time to switch up strategies?

illumin

eMarketer reports that approximately 72% of holiday shoppers, about 130.7 Being able to buy now and pay later lets customers with a tight budget stretch their income farther during heavy shopping periods such as the holiday season. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%.

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20+ eCommerce Industry Statistics in 7 Charts

seo.co

2021 total ecommerce sales in the United States are estimated at $933.3B (eMarketer). Accelerated by higher levels of disposable income and consumer’s growing propensity to conduct services online, industry revenue is expected to rise a considerable 12.2% What follows are recent statistics in eCommerce, outlined a few charts.

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5 tips for planning your 2020 holiday marketing strategies

Liveintent

eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52 Make sure your offers give shoppers a compelling reason to buy now. billion in December 2020.

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S advertisers will spend about $38.83

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Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Porch Group Media

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. For example, a clothing retailer may consider creating segments for females between the ages of 28-34 with a combined household income of $150,000 and who have indicated interests in fashion.

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Mobile Location Marketing for Quick Service Restaurants

Porch Group Media

The study’s three lowest groups included individuals with annual incomes below $42,800; the middle four groups were those with incomes of $42,800 to $105,000; and the top three groups were individuals with incomes $105,000 and higher. 23 percent ate three or more fast food meals in that time period.

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100 Compelling Email Statistics to Inform Your Strategy in 2023

Porch Group Media

A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Also according to an eMarketer study, the median email marketing ROI is 122%. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average.