E-commerce booms for Black Friday 2023 – is it time to switch up strategies?
illumin
JANUARY 4, 2024
eMarketer reports that approximately 72% of holiday shoppers, about 130.7 Being able to buy now and pay later lets customers with a tight budget stretch their income farther during heavy shopping periods such as the holiday season. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%.
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