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Will Amazon Take Over the Digital Ad Space? [New Data]

Hubspot

digital ad spending over Facebook or Google, it appears to be a long-tail victory. Source: eMarketer. As per the chart above, eMarketer’s predicts that through 2020, Amazon will see its ad revenue growing by about 50% per year, growing its market share from 4% to 7%. Source: eMarketer.

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B2B Demand Generation: Picking the Right Channels for your Content

Inbox Insight

60% of marketers create at least one piece of content each day ( eMarketer ). In fact, 61% of marketers say growing SEO/organic presence is a high inbound marketing priority ( Hubspot State of Inbound ). With Google’s shifting algorithms, reaching the top ranking positions is a constant game of cat and mouse.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

However, social media is more likely to increase positive thinking around a product and brand.&#. by eMarketer. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer.

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How to Become an Influencer in Your Industry

Hubspot

It lists down the most frequently used long-tail keywords used by your target audience when searching for content on the internet. Source: eMarketer. Of course, not all of the comments and questions will be positive. If you need help discovering topic ideas for your content, try these resources. Answer the Public.

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How to Curate Content Like A Pro: 8 Lessons [Examples]

Content Marketing Institute

While focused on marketing, he includes other categories that add depth to the content such as: Good Reads, Long Reads, Interesting Stuff. This includes examining search traffic over time to determine the long-tail potential of high performing content. Optimize content long after it publishes to keep it relevant.

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