The 9 Must-Have Components of Compelling Email Copy
Hubspot
MAY 1, 2012
Take a look at the data below from eMarketer , which shows the effect of list segmentation and targeting on email marketing performance metrics. What does 30% off a GoDaddy product do for my goals? Personalize When Possible. Emails that are highly segmented benefit from better performance in a number of areas. Notice that first one?
28 
Let's personalize your content