help 
Sword and the Script | B2B
JULY 18, 2023
Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. Upping marketing spend during disruptive periods can drive profits, says Gartner. ” Read more on eMarketer 5. Strong brands help close B2B sales deals. ” Read more on Marketing Dive 2.
ClearVoice
JUNE 19, 2023
For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Zippia ) 84% of digital marketing leaders believe AI helps with personalization. Gartner ) The AI market size value will reach $196.63 billion in 2023. G2 ) As of January 2023, 4.76
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot
JANUARY 27, 2020
In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. But, at the same time, you might look into AI software or services that can help your team work more efficiently or learn more about customers. eMarketer ). The AR/VR market is currently estimated at $1.6
Marketing Insider Group
JULY 29, 2020
The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin. Growth topped the list of CEO priorities in both 2019 and 2020 in Gartner’s annual CEO & Senior Business Executive survey. How quickly? Using what methods? Nurture Them.
Marketing Insider Group
AUGUST 11, 2015
All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. My interpretation of these results starts with an understanding that the B2B buying experience has fundamentally changed.
QuanticMind
JANUARY 21, 2020
According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. The Keys to Achieving an In-house ABM Strategy.
Optinmonster
OCTOBER 30, 2019
Companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers. Companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers. 84% of CEOs and VPs say they use social media to help make purchasing decisions.
Expert insights. Personalized for you.
52 
Let's personalize your content