The role of recency use in digital marketing
Choozle
AUGUST 26, 2020
As the display ad buying landscape continues to evolve, it also continues to grow–eMarketer estimates that by 2021 almost 88 percent of all US digital display ad dollars will transact programmatically. Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. What is recency?
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