Exo B2B

MARCH 29, 2018

They surveyed the hearts and minds of 1559 leaders from the largest companies in 106 countries across the globe, 37% in the USA and 5% in Canada. This is corroborated by other figures recently published by eMarketer:: Authors say: One factor holding back adoption rates for new technologies is that many marketers aren’t ready for them.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Their graph and chart-rich blog posts reveal some of the latest and most significant findings culled from major research reports and surveys.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. No wonder most marketers are miserable ! Digital Ads Might Be the Next Financial Bubble to Burst. billion by 2024.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. eMarketer) Image Source: Nexcess The U.S. PwC) Customers are 2.4x of businesses. Intuit) In the U.S.,

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Surveys, quizzes. Forrester Blog for Interactive Marketing Professionals. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

MAY 24, 2009

The primary research doesn’t have to be a major expense – a well constructed online survey can provide good data. If you are a B2B marketer, do you use psychographics and if so, how do you collect the data, and how has this worked for you? As always, your comments are welcome.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

Wyzowl conducted a survey for marketers who had hosted or taken part in a webinar. According to a Databox survey, SEO was considered better than PPC for driving sales by 70% of respondents. 51% of buyers surveyed say they use Google to analyze potential online purchases. hours per day on their mobile devices.” ( Emarketer ).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Porch Group Media

MARCH 25, 2020

To better understand and develop consumer insights, brands stated that social, search, and survey analysis tools were important tools. eMarketer reports that 90.7% eMarketer also reports that 92.3% eMarketer also reports that 92.3% Data-Driven Marketing. Understanding your customers requires a data-driven mindset.

Ideal Customer Profiles 53

Ideal Customer Profiles Emarketing Customer Satisfaction Work Management 53

Vidyard

MARCH 23, 2021

As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Valasys

JANUARY 9, 2020

Furthermore, a survey conducted by Wzyowl shows that nearly 8 out of every 10 users purchase a piece of software or app after watching the video of a brand. According to eMarketer , 93% of video watchers in India watch Youtube. Clearly, videos have become an indispensable part of the digital marketing strategy for B2B brands.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Digilant

FEBRUARY 5, 2019

According to eMarketer , 78% of US digital display ad dollars will have been bought programmatically in 2018 and the prediction for 2019 is that share of ad spend will increase to 83%. Programmatic advertising has become the lion’s share of digital advertising spend over the last four years. 2019 Programmatic Media Buying Trends.

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

Webbiquity

JANUARY 17, 2011

Marketing Salary Survey: Social Media Marketing by Aquent. by eMarketer. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How much are you worth?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

DECEMBER 4, 2017

87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Takeaway : Almost every marketer surveyed in the 2017 CMI Content Management & Strategy Survey said they see content as an area of business that deserves investment, and are tracking the goals and returns. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

NOVEMBER 11, 2015

The research methods that are likely to be most effective will depend on your particular industry, but there are a whole host of options to choose from: Without even having to leave your desk, simple email surveys are a good place to start.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Why not use it? Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. ” Facebook Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Adobe Experience Cloud Blog

OCTOBER 23, 2015

You could survey your customers and reach out to them on key issues occurring in your industry. For example, you could create an account on eMarketer to find briefs, reports, and interviews on topics like marketing, advertising, retail, social media, and media and device usage.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48

Marketing Insider Group

JULY 21, 2015

32% of survey participants said they trust information on company or brand Web sites. Forrester ). eMarketer ). eMarketer ). Just 22% of consumers trust emails from companies or brands. MediaPost ). 13% of us trust ads on Web sites. MediaPost ). Only 32% trust ads in any channel. MediaPost ). MediaPost ). MediaPost ).

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Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

SEPTEMBER 8, 2010

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different. More than 1.5 are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100