Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Messaging apps will introduce a paradigm shift for marketers where interactive and contextual conversations will replace ad broadcasting. Ongoing interaction.

SMS 110

SMS Conversion Planning Paid Search Agency 110

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. On the other hand, a brand account with 100,000 users and no interaction screams you got your followers unethically. You Build Trust.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. WPP’s groupm estimates in its Interaction: Addressable, Searchable, Social and Mobile study (via MarketingCharts) that interactive media’s share of total advertising is 14% in North America and 13% worldwide for 2008.

Spending 120

Spending Media Mobile Advertising Forrester 120

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Interactive spending will climb 9.2%, to $51.5 Source : eMarketer. B2B interactive marketing spending will climb to nearly $4.8 Source : Forrester Research. Source : eMarketer. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion. billion this year.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Biznology

JUNE 19, 2014

Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Mobility is probably the best way to start understanding the digital anthropological side of consumers interacting with brands and each other in real time. For perspective, that was roughly the entire size of the world’s e-commerce market in 2013.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Ambal's Amusings

NOVEMBER 12, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Ardath Albee, CEO of Marketing Interactions, Inc.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Marketing Interactions. Read on to get their insights. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

markempa

AUGUST 30, 2007

Start By Defining A Lead Roy Young , President with Ann Handley, Chief Content Officer, MarketingProfs All Sound And Fury, Signifying Nothing: Executing Your Lead Generation Plan Mike Schultz , Publisher, RainToday.com and Principal, Wellesley Hills Group B2B Sales Lead Success Checklist M.H.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Hubspot

JULY 31, 2013

Source: Forrester Research ) ( Tweet This Stat! ). 3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). 17 Must-Read Stats About Website Design and Optimization.

Stats 28

Stats Design Emarketing Mobile Marketing 28

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

TrustRadius Marketing

AUGUST 21, 2018

This constant connectivity provides new opportunities for marketers to connect with B2B buyers who consume and interact with online content at all hours of the day. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Sprout Social

JANUARY 9, 2017

In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Safe to post nearly any time (excluding 3 p.m.)

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Recommended Resources from B2B Marketing Experts. Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Marketing Insider Group

FEBRUARY 5, 2024

PwC) 3 in 4 customers expect consistent interactions across sales, service, and marketing departments. Forrester) Around 4 in 5 consumers are willing to share personal data in exchange for better customer experiences. Forrester) CX programs that exceed management expectations are almost twice as likely to use customer personas.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

AUGUST 20, 2019

Emarketer ). Link clicks account for 92% of all user interaction with tweets. more interactions compared to images and 18.6% more interactions compared to carousels. eMarketer ). Forrester ). billion users worldwide. To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% GlobalWebIndex ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Vidyard

MARCH 23, 2021

Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.” Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

93% of marketers perceive interactive content as effective, according to GO-Gulf. And roughly 88% of marketers will make 10-30% of their content interactive this year. (GO-Gulf 93% of marketers perceive interactive content as effective, according to Go Gulf. hours per day on their mobile devices.” ( Emarketer ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Engagio

JANUARY 2, 2019

77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester). 85% of internet users specifically expect and accept personalization as a part of their online experience (eMarketer). As a result, there’s an increased demand in personalized, relevant experiences.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Top of Funnel 54

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Ardath Albee's book eMarketing Strategies for the Complex Sale. Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

Interactive Content Statistics. . Add interactivity, and they become even more engaging for the reader. . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Interactive Content Statistics. . #44. Click here to learn how to get started with interactive content. . . #45.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JUNE 9, 2016

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. 29) In one study, posts with 11 or more hashtags received nearly 80% interaction, compared to just 22% when using ten and 41% when using two. Image Credit: Forrester Research. Instagram will grow 15.1% Tweet this stat!

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

AUGUST 26, 2015

Interactive Stories. Other publishers have begun producing these types of interactive stories both as sponsored posts and as original news reporting. In many cases, interactive stories force content marketers to think even more like editors and journalists, and many of them aren’t yet there in their career development.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Online Marketing Institute

NOVEMBER 1, 2010

this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. But there usually are more places that customers (and potential customers) interact with your brand (touchpoints).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. 7 “Rs&# for B2B Marketing Content Planning - Marketing Interactions , April 24, 2010 Content is the fuel for eMarketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

APRIL 5, 2010

Help B2B Buyers Find Their Place in The Story - Marketing Interactions , March 29, 2010 An idea that can be very useful for helping B2B marketers think about why they need to develop marketing content for perspectives beyond just the decision maker’s. Step Aside, B2Cs: Social Media Is BUSINESS Media. -

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Single Grain

DECEMBER 27, 2019

With interactive content on the rise, not to mention more advanced technology and techniques, live podcasts will allow hosts and audiences to connect like never before. People are set to interact with voice-enabled devices more often, so podcasters can increase brand awareness and audience engagement with clever voice SEO tactics in 2020.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23