Content Standard

OCTOBER 12, 2015

Eighty-five percent of marketers rate content as important, beating out SEO at 70 percent and CRM at 68 percent, according to a September survey from Spear Marketing Group. Those same marketers are forecasting a downgrade in content’s performance in the coming year. The future holds a much different outlook, though.

Allocation 40

Allocation Work Management Marketing Management Emarketing 40

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. But when the business forecast gets chilly, PR is an area that comes under scrutiny.

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. But when the business forecast gets chilly, PR is an area that comes under scrutiny.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. But when the business forecast gets chilly, PR is an area that comes under scrutiny.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. But when the business forecast gets chilly, PR is an area that comes under scrutiny.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

distribion

NOVEMBER 2, 2016

eMarketer estimates that overall retail sales grew by 3.5% They forecast non-store purchases to grow to $117 billion with the average internet user spending just under $700 this holiday season online. Based on Epsilon’s Holiday Shopping Survey , 86% of internet users plan on starting their holiday shopping before December even begins.

Email Marketing 57

Email Marketing Planning Tips Multi-Channel 57

Customer Experience Matrix

AUGUST 4, 2022

I once read that the most accurate weather forecast is tomorrow will be the same as today. In fact, the Duopoly’s share of US digital ad market peaked in in 2017, if we believe eMarketer. That may or may not be true, but it doesn’t matter: because what’s really important is predicting when the weather will change.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. eMarketer) Image Source: Nexcess The U.S. Ecommerce market will reach over $1.1

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 In a survey published to VentureBeat , people spend approximately 31 minutes per day, on average, using Instagram, a 10-minute increase from the previous year. billion by 2017. This growth is very real.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 In a survey published to VentureBeat , people spend approximately 31 minutes per day, on average, using Instagram, a 10-minute increase from the previous year. billion by 2017. This growth is very real.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Hubspot

OCTOBER 26, 2011

7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. 8) The National Retail Federation is forecasting overall holiday retail sales to grow 2.8 8) The National Retail Federation is forecasting overall holiday retail sales to grow 2.8 31) A holiday forecast released by Kantar Retail estimated U.S.

Statistics 28

Statistics Planning Stats Open Rate 28

ClearVoice

MARCH 13, 2019

In fact, in a recent survey of 800 marketing professionals, almost 70 percent of respondents said that influencer marketing is a top priority in 2019. Perhaps one reason why ROI is so tricky to measure is because 2/3 of those surveyed said their influencer marketing efforts are centered around the nebulous idea of brand visibility.

Studies 111

Studies Content Marketing Emarketing Mobile Advertising 111

Single Grain

JUNE 13, 2023

throughout the forecast period, indicating substantial growth. The survey further revealed that marketers consider influencer marketing their fastest-growing online customer-acquisition channel, surpassing the growth of organic search and email marketing. emarketer ) In 2023, U.S. billion USD. Techjury ) U.S. Billion by 2028.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Outbrain

MAY 12, 2022

eMarketer ). In 2022, native video advertising is forecast to comprise 84.1% eMarketer ). eMarketer ). Neilsen/ eMarketer ). eMarketer ). Neilsen/ eMarketer ). Click-to-play video is the preferred ad format, with 97% of survey respondents saying they liked it. billion in 2023. billion in 2022.

Statistics 29

Statistics Advertisements Advertising Emarketing 29

Vidyard

MARCH 23, 2021

As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. B2B sellers will become experts at creating and engaging with video. Get the Report Online Video Statistics Millennials watch online videos for 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

B2B Marketing Directions

MARCH 27, 2022

of total global online B2B sales were made via online marketplaces, but they are forecast to account for 30% of all online B2B sales by 2024. eMarketer predicts that B2B e-commerce will total $1.77 Source: Shutterstock Key Takeaways Online B2B marketplaces are changing the landscape of business-to-business commerce. trillion in 2025.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Merchandising 52

Porch Group Media

NOVEMBER 15, 2018

Recent research by eMarketer reported that online sales of furniture and home furnishings grew by over 16 percent and sales to nearly $36 billion. According to a May 2017 GPShopper survey, home decor was the product category US internet users were most likely to research digitally. Furniture is certainly no exception.

eCommerce 40

eCommerce Trends Advertising Agencies Emarketing 40

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. Furthermore, a survey conducted by Wzyowl shows that nearly 8 out of every 10 users purchase a piece of software or app after watching the video of a brand.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Porch Group Media

DECEMBER 17, 2018

However, despite the growth of eCommerce, it is forecast that in 2023, 85% of retail purchases will still be made online. However, people spend 64 percent of their shopping cash in stores, compared with 36 percent online. As the leading giant of eCommerce, Amazon has grown from $34 billion in 2010 to a projected $303 billion in sales in 2020.

Trends 45

Trends eCommerce Multi-Channel Amazon 45

Webbiquity

JANUARY 17, 2011

Marketing Salary Survey: Social Media Marketing by Aquent. by eMarketer. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How much are you worth?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Why not use it? Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Digilant

JANUARY 31, 2019

While voice technology is forecast to have a breakout year in 2019, it is just one of ten key trends that Digilant identified in an effort keep clients and partners informed about marketplace developments and be successful in the coming year and beyond. Programmatic TV is seriously on the rise: eMarketer predicts U.S.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency Trends 40