QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. eMarketer has projected that influencer marketing will grow 3.5

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Martech

NOVEMBER 28, 2023

Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer. Dig deeper: AI in marketing: How to balance automation and the human touch 3.

Marketing AI 86

Marketing AI Advertisements Advertising Trends 86

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. ChatGPT itself, however, is earning a lot more traffic and should continue to grow, according to eMarketer predictions.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Martech

DECEMBER 6, 2021

Contrast this with eMarketer forecasting US retail sales during the holiday shopping season to surge 9% to $1.147 trillion, with e-commerce accounting for 18.4% But they know that even that may not be enough, with nearly 40% of small businesses in the US experiencing supply chain delays during the Coronavirus pandemic.

Differentiation 101

Differentiation Research Brand Identity Branding 101

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 marketers will use Facebook for social media marketing and 73.2 Buffer is a social media marketing platform that allows you to organize and schedule your content. Choose a title for your highlight. percent of U.S. percent will use Instagram.”

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Marketing Insider Group

DECEMBER 3, 2020

But the rise in e-commerce sales, combined with the forecast for the next 5 years has forced retailers to take stock of their businesses beyond their inventory. According to research from emarketer , total retail sales will drop 10.5% in 2020, with e-commerce sales climbing 18.0%. In its Responses to the Impact of COVID-19 on the U.S.

Analysis 231

Analysis Budget Programs B2B Work Management 231

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Sprout Social

MARCH 26, 2019

New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US. For more information on other social media image sizes, check out our always up to date guide below!

Facebook 105

Facebook Ads Cost Per Click Guidelines 105

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Source : eMarketer. billion in 2014.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Outbrain

JANUARY 14, 2019

The “Duopoly” (Facebook and Google) have become the gateway of 50% of the world’s internet users content consumption, with 70% of American adults alone getting their news from social media. It’s working for them-eMarketer forecasts that in 2019 Google and Facebook will earn 60% of global digital advertising revenues.

Terms and Conditions 39

Terms and Conditions Advertising Agencies Emarketing Custom Publishing 39

ClearVoice

JUNE 12, 2020

According to eMarketer ’s research, Instagram will have 26.9 From travel photos to product photos and videos that range from tutorials to behind-the-scenes footage, it’s no wonder it’s forecasted that 73.2 Tap ‘Copy Share URL.’ Open the Repost sharing app on your phone. percent from the previous year. percent of U.S.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Content Standard

OCTOBER 12, 2015

Those same marketers are forecasting a downgrade in content’s performance in the coming year. As the eMarketer report states, “The result is an outlook where various marketing technologies will have more equal importance in the B2B ecosystem.” The future holds a much different outlook, though.

Allocation 40

Allocation Work Management Marketing Management Emarketing 40

ViewPoint

MARCH 6, 2012

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media).

Forrester 120

Forrester Buyer Personas Lead Ranking Peer-to-peer 120

NetLine

DECEMBER 11, 2020

But the rise in ecommerce sales, combined with the forecast for the next 5 years has forced retailers to take stock of their businesses beyond their inventory. According to research from emarketer , total retail sales will drop 10.5% in 2020, with ecommerce sales climbing 18.0%. In its Responses to the Impact of COVID-19 on the U.S.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Marketing Insider Group

FEBRUARY 5, 2024

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

markempa

JUNE 29, 2007

It will definitely help you better budget, forecast, and benchmark your marketing results. They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

AUGUST 10, 2005

It will definitely help you budget, forecast, and benchmark your marketing results. It will definitely help you budget, forecast, and benchmark your marketing results. I found the data (from 826 IT marketers) on numerous marketing and lead generation tactics especially valuable.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Hubspot

OCTOBER 26, 2011

Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns? 7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. 8) The National Retail Federation is forecasting overall holiday retail sales to grow 2.8

Statistics 28

Statistics Planning Stats Open Rate 28

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of media spending in 2023. Let’s begin!

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Customer Experience Matrix

AUGUST 4, 2022

I once read that the most accurate weather forecast is tomorrow will be the same as today. In fact, the Duopoly’s share of US digital ad market peaked in in 2017, if we believe eMarketer. This might be understanding relations among entities mentioned in call notes, or classifying the sentiment expressed in a social media post.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Vidyard

DECEMBER 17, 2020

Social Media Video Statistics 3.1 Websites and social media are the two most popular places to embed video content. of internet users ( eMarketer, 2019 ). The most common types of B2B videos are webinars, demos, and social media videos ( Demand Metric & Vidyard, 2020 ). Video Marketing Strategy 2.2

Statistics 157

Statistics Video Marketing Planning Business 157

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

ClearVoice

MARCH 13, 2019

Longer blog posts generate more social media shares. A recent study of 912 million blog posts (yeah, really) sponsored by Backlinko and BuzzSumo found that people are more likely to share long blog posts than short blog posts on social media. eMarketer forecasts that digital ad spend will top traditional in 2019.

Studies 111

Studies Content Marketing Emarketing Mobile Advertising 111

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Vidyard

MARCH 23, 2021

Social Media Video Statistics 3.1 Social media, websites, and YouTube are the most popular places to distribute video content. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Stats Around Video Engagement 2.5 Online Video Statistics 2.7

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Stevens & Tate

MAY 30, 2019

These insights allow companies to take full advantage of their social media advertising platform and investment. For years, media, marketing, and entertainment companies have been trying to develop a universal standard that would allow advertisers to compare video metrics across all social media, TV, and everything in between.

Trends 40

Trends Emarketing Paid Search Agency Mobile Advertising 40

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. They’re also integrating Instagram into their social media marketing campaigns to achieve their business and marketing goals. And, in 2017, it is estimated to bring a revenue of $2.81

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Outbrain

MAY 12, 2022

In recent years, native advertising has undergone hyper-growth as more consumers are switching off social media and returning to editorial and content based recommendations and experiences. eMarketer ). In 2022, native video advertising is forecast to comprise 84.1% eMarketer ). eMarketer ). eMarketer ).

Statistics 29

Statistics Advertisements Advertising Emarketing 29

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015.

Statistics 64

Statistics Youtube B2B Marketing B2B 64

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

APRIL 10, 2015

Over the next three years, the social platform is expected to maintain growth momentum triggered by last year’s 60 percent increase in users. This progress arrives as Twitter growth is starting to taper, with growth in 2015 projected in the single digits, according to eMarketer.

Emarketing 40

Emarketing Paid Search Agency Demographics Social Networks 40

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Fringe Social Media No More. billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Valasys

SEPTEMBER 27, 2018

Product brochures, White papers and Case studies are the most influential assets in a B2B decision-making process (Eccolo Media, 2015). Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). Social Media Marketing. 84% of marketers use paid social media promotions.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49