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Innovations in Search and Social [September 2023]

QuanticMind

This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. For example, trends like fan-remixed content and AI -enhanced video have taken hold, leading to new levels of creativity. eMarketer has projected that influencer marketing will grow 3.5

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Programmatic advertising trends | 2020

Bannerflow

The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. That’s why, within this blog, we are shining a light on the top programmatic trends to adopt in your digital advertising for 2020.

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Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year.

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Innovations in Search and Social [May 2023]

QuanticMind

Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. The interface follows the current Instagram trend of conversations happening more in DMs than public spaces on the app. What’s new in the realms of paid search and social media?

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Deloitte forecasts an increase in global consumer engagement with audio entertainment in 2024. Fast forward to 2023, and that number has surged to approximately 1.8

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What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

Marketing Insider Group

When you arrive at the Report, select “United States” from the Region filter. What We Can Decipher From the Top Trending Topics. But the rise in e-commerce sales, combined with the forecast for the next 5 years has forced retailers to take stock of their businesses beyond their inventory. By selecting the U.S.

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

ClickZ

Emarketer had expected mobile advertising to grow up to $105.34 Digital advertising trend: Revised umbrella view. While OOH is on a downward trend, digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% billion) making the total mobile ad spend budget this year to $91.52