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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

ClickZ

Emarketer had expected mobile advertising to grow up to $105.34 Hubspot surveyed 1125 service professionals across the US, UK, Canada, and Australia to understand the state of customer service , teams’ perspectives on customer service, and the tools they use. billion) making the total mobile ad spend budget this year to $91.52

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What Content Technology Is Poised for the Biggest Leap in Value?

Content Standard

Content technology is still the most important marketing technology, according to US B2B marketers, but other marketing technologies are not far behind, according to a recent survey from eMarketer. And according to the survey, no technology is going to see a bigger leap in its value than predictive analytics.

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What is Social Commerce? Is It The Future of Online Shopping?

Huptech Web

According to reports, 10% of US adults have an addiction to at least one social media app, spending 15% of their waking life on these platforms. Almost half of the internet users in the country shop on social networking sites, according to eMarketer. According to industry forecasts, influencer marketing was predicted to be worth $16.4

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Moreover, Best-in-Class companies report a 31.6% Overall, it requires an understanding of the purchase process from the buyer's point of view.

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PR Attribution: “It’s Just a Tough Sell”

LeanData

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. Local television newscasts and radio reports. The Today Show. Moore recalled. “We

PR 53
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What Does Content Technology’s Declining Importance Mean for Marketers?

Content Standard

Eighty-five percent of marketers rate content as important, beating out SEO at 70 percent and CRM at 68 percent, according to a September survey from Spear Marketing Group. Those same marketers are forecasting a downgrade in content’s performance in the coming year. The future holds a much different outlook, though.

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PR Attribution: “It’s Just a Tough Sell”

LeanData

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. Local television newscasts and radio reports. The Today Show. Moore recalled. “We

PR 40