Emarketing, Facebook and White Paper

Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2%

Paid Content

Paid Content Social Media Paid Search Agency Facebook

The Essential List of Content Marketing Statistics and Data

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). More than two-thirds of adults in the United States use Facebook. ( eMarketer ). Facebook ). More than 90 percent of social media marketers use Facebook for advertising. eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search.

Statistics

Statistics Emarketing Content Marketing Paid Search Agency

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. The bad news is that it’s not easy.&#.

Marketing Budget

Marketing Budget Tactics Tips Content Marketing

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Look at keywords and phrases being used to find your website. Make a list of referrers to your website (and blog) and check them out. Howard Sewell.

Demand Generation Agencies

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing

34 Compelling Content Marketing Stats and Facts

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. – White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. eMarketer ).

Stats

Stats Content Marketing Enterprise Management Paid Search Agency

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

If a nurturing program has run its course and the content wasn’t publicly available, create a place for it on your website. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities.

Planning

Planning B2B Marketing Emarketing B2B

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Stephanie Tilton (@StephanieTilton).

Social Media

Social Media Ideal Customer Profiles Twitter Profiling

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Earnest Agency ). Visual.ly ).

Paid Content

Paid Content Stats Social Media Paid Search Agency

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

FEBRUARY 19, 2011

A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. of respondents using this metric in 2010 to 65.7%

Social Media

Social Media Sales Qualified Leads Lead Scoring Lead Ranking

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

8 Key Mobile Marketing Trends

Hubspot

JULY 19, 2011

Christine recently published a mobile marketig white paper which we asked her to summarize below. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. By 2014, it has been projected that the U.S.

Mobile Marketing

Mobile Marketing Trends Emarketing Mobile Advertising

5 Ways to Give Your B2B Marketing Strategy a Makeover

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. 1 marketing initiative for 2010.

B2B Marketing

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management

Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

NOVEMBER 18, 2020

Accessing an ebook or white paper. You already use them to raise brand awareness across platforms and then retarget ads to people who visit your website. For example, retargeted ads for B2B website visitors who explored introductory guides should be different than ads for visitors who explored more complex topics.

Social Media

Social Media Lead Generation Multivariate analysis Sales Qualified Leads

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

Optinmonster states that “research gets millions of shares on Facebook.” 79% of B2B buyers share white papers with their coworkers. About 90% of website pages acquire zero organic traffic from Google. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video.

Stats

Stats Webinar Metrics Marketing Strategy Marketing & Strategy

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more.

Social Media

Social Media Enterprise Management Advertising Agencies Social Marketing

36 Sensational Social Media Stats and Facts

Webbiquity

DECEMBER 1, 2015

And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today. The top eight social networks collectively now drive more than 30% of overall traffic to websites. Organic reach for top brands is less than 2% on Facebook.

Social Media

Social Media Stats Media Emarketing

12 Must-Have Tools and Tactics for Content Distribution and Promotion

ClearVoice

DECEMBER 19, 2018

In 2018, eMarketer released its report B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement. There are close to 2 billion live websites online. Yes, you have it available on your website already, but not all of your subscribers want to look for it. Saturation point?

Distribution

Distribution Marketing Automation Services Promotion Tactics

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Your Website is Worth More than a Cup of Coffee , May 5, 2010.

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

DECEMBER 4, 2017

It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). . . #13. Only 12% of respondents said LinkedIn is ineffective, whereas 33% doubted Facebook — that’s 2% higher than Google Plus!

Paid Content

Paid Content Top of Funnel Stats Marketing Budget

100+ B2B Marketing Statistics You Cannot Miss!

Valasys

SEPTEMBER 27, 2018

Product brochures, White papers and Case studies are the most influential assets in a B2B decision-making process (Eccolo Media, 2015). Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). Video is the most-shared Facebook content for B2B brands (BuzzSumo, 2016).

Statistics

Statistics B2B Marketing Allocation Marketing Budget

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more.

Social Media

Social Media Enterprise Management Social Marketing B2B Marketing

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content

Paid Content Social Media Statistics Enterprise Management

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content

Paid Content Social Media Statistics Enterprise Management

An Introduction to 7 of the Most Popular Social Networks for Business

Hubspot

JULY 17, 2012

Getting to Know Facebook, The Humanizer. Facebook is most-used social networking site around the world. People use Facebook to keep in touch with friends, view their grandkid's baby pictures, discover content their friends are sharing, and more. Facebook's Superpower. Mind you, that type of audience growth takes time.

Social Networks

Social Networks Lead Scoring Lead Ranking Business

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

NOVEMBER 28, 2011

Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.” ” At least something is bipartisan.

Paid Content

Paid Content Social Media Statistics Paid Search Agency

B2B Marketing Zone

Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

The Essential List of Content Marketing Statistics and Data

Webinars

Trending Sources

Best Content Marketing Guides, Tips and Tactics of 2010

Webinars

Does 'Being Findable' mean 'Being Everywhere'?

34 Compelling Content Marketing Stats and Facts

7 “Rs” for B2B Marketing Content Planning

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

5 Steps to Social Media Leads with Content Marketing

Content Auditing and Mapping it to the Industrial Buy Cycle

8 Key Mobile Marketing Trends

5 Ways to Give Your B2B Marketing Strategy a Makeover

Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

199 Digital Marketing Stats to Drive Your Marketing Strategy

What the Future Holds for B2B Social Media Marketing

36 Sensational Social Media Stats and Facts

12 Must-Have Tools and Tactics for Content Distribution and Promotion

19 New Featured Sources on the B2B Marketing Zone

54 Content Marketing Stats to Guide Your 2018 Strategy

100+ B2B Marketing Statistics You Cannot Miss!

Top 60 B2B Marketing Posts and Hottest Topics November 2010

What the Future Holds for B2B Social Media Marketing

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

An Introduction to 7 of the Most Popular Social Networks for Business

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

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