Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Vidyard

MARCH 23, 2021

Social Media Video Statistics 3.1 Facebook Video Statistics 3.2 YouTube Statistics 3.7 Social media, websites, and YouTube are the most popular places to distribute video content. times more likely to turn to mobile phones to watch a video ( Facebook, 2020 ) People are 1.5x Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Facebook Live had just debuted, and you had platforms like Periscope and Meerkat making waves as well.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. On Facebook and Instagram, it’s three seconds.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. What is a retail media network?

Advertising Agencies 108

Advertising Agencies Paid Content Cost Per Thousand Advertisements 108

Hubspot

OCTOBER 10, 2018

Amazon is now the third-largest digital ad platform, behind Facebook and Google. But can Amazon really overtake two large competitors -- Facebook and Google -- in the digital ad space? digital ad spending over Facebook or Google, it appears to be a long-tail victory. Source: eMarketer. Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Contently

DECEMBER 8, 2016

Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. It happened at the Rio Olympics. Ratings dropped 15 percent from London 2012. So what happened?

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Contently

OCTOBER 6, 2016

Shoe retailer Zappos launched a YouTube series, #ZapposCulture, to boost internal company morale. Time spent with digital video continues to rise, with over 224 million Americans expected to watch an average of 75 minutes of video a day by 2018, according to eMarketer. We are always trying to explain the network,” Fox said.

Advertising Agencies 147

Advertising Agencies Work Management Content Marketing Marketing Management 147

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

FEBRUARY 21, 2013

Twitter’s new Vine has some social media and marketing experts tumbling with excitement. In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. Image via CrunchBase. But is it, really?

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). Facebook usage has dropped considerably among teens. YouTube, Snapchat and Instagram are the most popular online platform among this age group. Sprout Social). Sprout Social). Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Contently

AUGUST 23, 2016

Except the photographer isn’t eating the food—he’s painstakingly recording it for social media. It’s not posted on one of Apple’s Instagram accounts or the company’s YouTube channel. Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web.

Paid Search Agency 60

Paid Search Agency Ads Emarketing Social Networks 60

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. This is not merely restricted to YouTube. For example, you can make an entire video post or conduct a live broadcast session on social media. You need to know which channels work for your business. Influencer Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

RebelMouse

OCTOBER 23, 2018

It seems every industry shift this year has been a result of Facebook's friends-and-family. We were very dependent on Facebook in 2013. It's quite the puzzle to figure out exactly how to prioritize social channels and content outlets, and sometimes the data can be confusing. YouTube is positioned to make $3.36

CMS Development 42

CMS Development Enterprise Management Emarketing Content 42

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media. Jump to Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Valasys

JULY 2, 2019

Deep learning, also known as hierarchical learning or deep structured learning is a sub-branch of machine learning that leverages artificial neural networks. These neural networks are much like the neurons in the human brain & are capable of self-learning, decision making & evolution based on past memories.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Martech Advisor

SEPTEMBER 26, 2019

If you are running ads on display networks such as Google Display Network (GDN) or Microsoft Audience Network, it’s a good idea to evaluate various targeting options to expand your reach. ·You can use Microsoft Audience Network to target LinkedIn profiles based on their industry, company, or job designation.

Display 74

Display Advertising Agencies Advertisements Advertising 74

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. This is not merely restricted to YouTube. For example, you can make an entire video post or conduct a live broadcast session on social media. Know which channels work for you. Influencer Marketing. Personalization.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Eighty-four percent of consumers have liked a branded video in their social media news feed, and more than half have watched company videos deployed through email, Animoto reported. Social Media Video Explodes. Vertical Takes Center Stage.

Stats 63

Stats Video Marketing Verticals Emarketing 63

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. How do you take advantage of this?

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

ClearVoice

DECEMBER 19, 2018

Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. In 2018, eMarketer released its report B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Content Standard

DECEMBER 8, 2016

After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. On social media, Millennials are also more active. Social and video are natural content strategy allies.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

Contently

APRIL 20, 2016

But in the Internet era, social media has made influencer marketing a scalable endeavor. Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. A video posted by Marnie The Dog (@marniethedog) on Feb 7, 2016 at 12:11pm PST.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . 81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. Social Media Examiner.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

MARCH 4, 2011

Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. One great way to do this is through a Facebook Page. Although only 15.4% Jones Soda.

Facebook 28

Facebook Examples Emarketing Youtube 28

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. The John Chambers Telepresence video on YouTube. Ardath Albee's Tip. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

From social, to search, to big data, the opportunities for marketers today are endless. billion—and is predicted to reach $6 billion by 2018, according to eMarketers. YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. So how do you keep up with the times?

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Onalytica B2B

JANUARY 18, 2017

Live video – and ephemeral networks like Snap Inc’s Snapchat – will continue to see hockey-stick growth in tandem with advances in cheaper, live-stream capable 360-degree hardware, and other wearables (such as Snap Inc’s Spectacles), and brands will start to take better advantage of these engaging content types. Download The Full Report.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Industrial Marketing Today

APRIL 30, 2010

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Marketing Insider Group

FEBRUARY 5, 2024

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. RankIQ) 80% of online users engage with blogs and social media sites.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Facebook accounted for 7.8%

Social Networks 100

Social Networks Stats CTR Network Marketing 100